Products and Live Entertainment

Products and Live Entertainment

At Sesame Workshop, everything we do serves our nonprofit mission to help kids grow smarter, stronger, and kinder. Working with best-in-class partners to develop products and experiences that families trust, we translate our whole-child curriculum across educational toys, books, music, themed entertainment, and much more.

Our licensing business provides a vital part of the funding that allows us to carry out our mission, enabling us to help more kids than ever before. Touring live shows bring Sesame Street to communities around the country. Exciting apparel and lifestyle collaborations connect and inspire fans and families across the generations. Classic children’s books like The Monster at the End of This Book—sometimes reinterpreted into games and apps—continue a decades-long legacy of sharing stories. Come and play!

Almost one million kids play with a Sesame Street toy every day.

20 million visitors a year enjoy Sesame theme park fun.

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Two women and two young children smile with Rosita outdoors.

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