Father and daighter wearing ARMY shirts and making muscles with Rosita

Military Families

A Focus on the Home Front

Nearly 800,000 school-aged children have a parent serving in the U.S. military. These children may struggle to understand why Mom or Dad needs to leave home or how things might change upon their return. Exiting the military poses additional challenges: new jobs, a new home, new family roles and routines—often at the same time. Even under the best circumstances, these adjustments aren’t easy, especially for the littlest members of military families.

In 2006, when military deployments were at record levels, Sesame Street reported for duty with a multimedia initiative that equipped families with child-friendly tools to tackle the unique challenges of military life. Topics include deployments and homecomings, grief and loss, military-to-civilian transitions, and how to stay healthy as a family. Since then, the Sesame Street for Military Families initiative has grown to include bilingual videos, storybooks, and activities, Sesame Street/USO family tours, television specials, “Sesame Rooms” in military spaces, and more.

Furry Families a Lot Like Yours

In military kid-facing videos and activities, Sesame Street pals model how colorful monsters cope with typical situations for military families. When Elmo’s dad is deployed, he creates a new bedtime ritual: No matter where they are, the family will say “good night” to the same moon. When Rosita struggles to accept her father’s new wheelchair, she soon realizes she’s not alone. In our primetime TV special, military children and parents talk candidly about injuries in the family and share their techniques for coping with their New Normal.

Landing Where It Counts

To date, 2.5 million of our resource kits have landed in military households. What’s more, Sesame has aired three acclaimed television specials, created public service announcements featuring Michelle Obama and Dr. Jill Biden, and entertained 200,000 families at USO events. It’s having an impact. 71% of caregivers said our materials helped their child cope with an injured family member. 83% of caregivers using When Families Grieve materials said they “have more appropriate language to discuss death with my child.”

The Next Wave

Our commitment to military families isn’t slowing down. In the recently-launched Sesame Street for Military Families: Transitions, Elmo and Rosita drop in to share strategies with families facing the milestone of leaving military service: from starting healthy routines to keeping lines of communication open to comforting kids through the unexpected. What better way to show our gratitude to those who have given so much?

Big Bird hugs a little girl

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