Big Bird and a young girl stand on a bridge and smile at each other

Caring for Each Other

Find our free resources at sesamestreet.org/caring

Helping Children and Families in Uncertain Times

Since the earliest days of the COVID-19 crisis, with the lives and routines of families everywhere challenged and changed, we have been there to provide support in the Sesame tradition. After all, Sesame Street and beloved friends like Big Bird, Elmo, and Cookie Monster have long been a trusted source of comfort in difficult times. With our “Caring for Each Other” initiative, we aim to bring families a sense of stability and encouragement with free resources to help them learn, laugh, and cope as they navigate an ever-changing “normal.”

Something for Everyone

We’ve created a broad variety of “Caring for Each Other” content (with more being released on a steady basis), so that our tools to help families provide comfort, manage anxiety, and stay physically and mentally healthy reach as many people as possible. Animated PSAs in 36 languages have brought a kid-friendly take on the importance of hand-washing to 94 countries. Primetime TV broadcasts showed children all the ways Elmo, Abby Cadabby, Big Bird, and friends have learned to follow health and safety guidelines and play together from a distance, and a series of international Town Halls answer kids’ big questions about COVID-19 as well as transitioning to new and different “back-to-school” routines. And new resources featuring Julia, a Sesame Street Muppet with autism, will help children on the autism spectrum deal with COVID-related changes to routines. “Caring for Each Other” is anchored by a web hub where new videos, songs, stories, and games roll out weekly so children can learn and play with Sesame Street friends whenever they like.

Looking Ahead

We’re committed to supporting children and families throughout this crisis and beyond, whatever comes their way. “Caring for Each Other” is funded by the Sesame Workshop Critical Needs Response Fund—and the initiative will continue to evolve and grow, thanks to the generosity of our partners and friends. From helping children face challenges like anxiety and grief or changing routines to giving them ways to celebrate the helpers in their neighborhoods, our materials always offer child-friendly explanations and strategies, with self-care tips for grown-ups, too. By giving families tools to help them get through challenging times, we hope that, together, we can look to sunny days ahead.

Funding Partners

Inter-American Development Bank

Oak Foundation

UNICEF Mexico

Implementation Partners

AUSA

Blue Star Families

Brazelton Touchpoints Center

Child Care Alliance of Los Angeles

Child Care Aware

Colombian Family Welfare Institute (ICBF)

Culture for One

Delta Health Alliance

eKitabu

The Family Conservancy

Get Set Transylvania County

International Rescue Committee (IRC)

KC Chamber

KVC Kansas

Military Child Education Coalition

Military Family Learning Network

Military Veteran Caregiving Network – Red Cross

Ministry of Education, Colombia

Ministry of Education (SEP), Mexico

Ministry of Health (SSA), Mexico

National Alliance for Hispanic Health

National Association of Community Health Centers

National Association of Family Child Care

National Association for Children of Addiction

National CACFP Sponsors Association

Operation Gratitude

Operation Homefront

PsychArmor

Rosalynn Carter Institute

Safaricom

Seneca Family of Agencies

UNICEF

USAID