Big Bird and a young girl stand on a bridge and smile at each other

Caring for Each Other

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A Way to Help Children and Families in Uncertain Times

As the COVID-19 crisis began to unfold and families everywhere suddenly found their lives and routines upended, we knew that Sesame Workshop could play a uniquely supportive role. After all, Sesame Street and beloved friends like Big Bird, Elmo, and Cookie Monster have long been a trusted source of comfort in difficult times. With our “Caring for Each Other” initiative, we wanted to bring families a sense of stability by providing free resources to help them learn, laugh, and breathe deeply together as they navigate an ever-changing “normal.”

Something for Everyone

Under the “Caring for Each Other” umbrella, we’ve created a broad variety of content (with more to come!), so that our tools to help families provide comfort, manage anxiety, and stay physically and mentally healthy reach as many people as possible. Animated PSAs with a fun, kid-friendly take on critical health messages like the importance of hand-washing have been translated into 36 languages and seen in 94 countries. A primetime TV broadcast, “Sesame Street: Elmo’s Playdate” showed children all the ways Elmo, Abby Cadabby, Big Bird, and friends have learned to play together from a distance, and a series of international Town Halls help answer big questions about COVID-19 from kids and parents around the world. “Caring for Each Other” is anchored by a web hub where new videos, songs, stories, and learning games roll out weekly and where children can enjoy virtual playtime with Sesame Street friends whenever they like.

Looking Ahead

We’re committed to supporting children and families throughout this crisis and beyond, whatever comes their way. “Caring for Each Other” will evolve and grow, with additional resources being developed all the time, thanks to philanthropic funding from our partners. From helping children face challenges like missing their friends to giving them ways to celebrate the helpers in their neighborhoods, our materials always offer child-friendly explanations and strategies, with self-care tips for grown-ups, too. By giving families tools to help them get through challenging times, we hope that, together, we can look to sunny days ahead.

Funding Partners

Inter-American Development Bank

Oak Foundation


Implementation Partners


Blue Star Families

Brazelton Touchpoints Center

Child Care Alliance of Los Angeles

Child Care Aware

Colombian Family Welfare Institute (ICBF)

Culture for One

Delta Health Alliance


The Family Conservancy

Get Set Transylvania County

International Rescue Committee (IRC)

KC Chamber

KVC Kansas

Military Child Education Coalition

Military Family Learning Network

Military Veteran Caregiving Network – Red Cross

Ministry of Education, Colombia

Ministry of Education (SEP), Mexico

Ministry of Health (SSA), Mexico

National Alliance for Hispanic Health

National Association of Community Health Centers

National Association of Family Child Care

National Association for Children of Addiction

National CACFP Sponsors Association

Operation Gratitude

Operation Homefront


Rosalynn Carter Institute


Seneca Family of Agencies



Click here to support children and families during COVID-19. And click here to visit our COVID-19 resources initiative "Caring for Each Other."