April 4, 2016
(New York, April 4, 2016) Googly eyes and furry friends never go out of style—especially when they’re a part of your attire! With successful Sesame Street apparel collaborations in multiple regions, Sesame Workshop continues to be a force in the fashion world. This fall, fans of Sesame Street will see new clothing and accessory ranges from:
“Sesame Street has the best fans in the world,” said Gabriela Arenas, Vice President of Licensing, North America, Sesame Workshop. “They love to express their love for the Muppet characters with styles that reflect the fun of the brand. In response, we’ve been working with some of the top apparel licensees to create new lines of Sesame Street clothing and accessories for the young and the young-at-heart.”
Already in the market are Sesame Street apparel and accessory ranges from:
Continuing to strengthen its apparel business, Sesame Workshop is expanding its agency partnership with CPLG in select European markets. CPLG will secure Sesame Street partners for the apparel and gifting categories aimed at teens and adults. Targeting fashion retailers, designers and department stores, as well as independents, with on trend product ranges across key markets, CPLG will focus on territories including France, Spain and Italy.
“With CPLG on board, we expect to see furrier, funnier and more fabulous collections!” said Maura Regan, Senior Vice President and General Manager, International Media Business, Sesame Workshop. “The beauty of the Sesame Street brand is that it resonates with different generations of fans. Our products—whether it’s a cool graphic tee featuring Cookie Monster or a unique shoe with furry red Elmo—truly reflects that span.”
About Sesame Workshop
Sesame Workshop is the nonprofit organization behind Sesame Street, the pioneering television show that has been helping kids grow smarter, stronger and kinder since 1969. Today Sesame Workshop is a global educational force for change, with a mission to reach the world’s most vulnerable children. We’re in more than 150 countries, serving kids through a wide range of media and philanthropically-funded social impact programs, all grounded in rigorous research and individually tailored to the needs and cultures of the communities we serve. Sesame is a beloved household name in dozens of languages, and it means learning – and fun – in all of them. For more information, please visit sesameworkshop.org.