February 28, 2022
With CPB support, 12 stations will launch local projects for tweens and teens
NEW YORK (February 28, 2022) — The Joan Ganz Cooney Center at Sesame Workshop and the Corporation for Public Broadcasting (CPB) today announced the selection of 12 public media stations to participate in a grant program to create content by, with, and for tween and teen audiences. As part of the By/With/For Youth: Inspiring Next Gen Public Media Audiences project, each station will receive a $15,000 grant to support their local work with tweens and teens (ages 10-18).
This grant program is designed to help public media stations explore new models for engaging young people in their communities, based on issues that young people see as relevant to their lives. The 12 stations, located in rural and urban markets, were selected from a pool of 43 applicants through a proposal review process that involved young people.
“Our team is thrilled to partner with the public media community at this critical time for innovation in service of young people,” said Michael Preston, Executive Director of the Joan Ganz Cooney Center at Sesame Workshop. “We feel strongly that public media is uniquely situated to center young people by partnering with them to address the issues they care about.”
“Building on the findings and recommendations from the ‘Missing Middle’ report that the Cooney Center and CPB released last year, this project will help public media better connect with tweens and teens through content that is relevant to their lives,” said Debra Tica Sanchez, Senior Vice President of Educational Media and Learning Experience at CPB.
The projects will offer young people an opportunity to participate in the creation of public media content that leverages existing local media platforms while also experimenting with podcasts and digital-first distribution channels like YouTube and TikTok, and other emerging platforms.
The 12 station projects in the program, known as the Next Gen Public Media Accelerator, are:
The Cooney Center will convene the 12 stations over the next six months through regular meetings and workshops to share experiences and best practices. The stations will collaborate on a toolkit that will support other public media stations to develop new programming for tween and teen audiences.
For more details about the By/With/For Youth: Inspiring Next Gen Public Media Project, please visit: joanganzcooneycenter.org/next-gen/.
The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology, and program development for public radio, television, and related online services. For more information, visit www.cpb.org and follow us on Twitter @CPBmedia, Facebook, LinkedIn, and subscribe for other updates.
About the Joan Ganz Cooney Center
The Joan Ganz Cooney Center at Sesame Workshop is a nonprofit research and innovation lab that focuses on the challenges of fostering smarter, stronger, and kinder children in a rapidly changing media landscape. We conduct original research on emerging learning technologies and collaborate with educators and media producers to put this research into action. We also aim to inform the national conversation on media and education by working with policymakers and investors. For more information, visit www.cooneycenter.org and follow us on Twitter @CooneyCenter, Facebook and subscribe for other updates.