June 21, 2016
(New York, NY, June 21, 2016) It’s no secret that Elmo loves to learn. Now kids everywhere can join him on a learning adventure with his furry pals and YouTube celebrity friends. With the Love to Learn campaign, beginning in July, Elmo explores a new and exciting topic each month. Viewers will be treated to six months of playlists, available on Sesame Street’s YouTube Channel, full of brand new videos and songs featuring these topics:
Sesame Street consistently ranks in the top 10 Education channels on YouTube, with 1 billion views in 2015. Its social media presence continues to grow, with 17.5 million followers on Facebook, 1.5 million on Twitter, and nearly 100,000 on Instagram. Combined with the Love to Learn YouTube celebrities’ following, the campaign will reach up to 93 million fans.
“We’ve collaborated with our content and distribution partners on an exciting campaign that provides a fun dive into one topic each month with favorite Sesame Street and YouTube friends,” said Scott Chambers, Senior Vice President and General Manager, North America Media and Licensing, Sesame Workshop. “With our strong combined presence on YouTube and social media, this great lineup of new videos and songs will encourage a lifelong love of learning no matter where our fans are consuming media.”
The Love to Learn campaign also includes a new DVD, iTunes collection, games on www.sesamestreet.org, and content in Sesame Street magazine.
About Sesame Workshop
Sesame Workshop is the nonprofit organization behind Sesame Street, the pioneering television show that has been helping kids grow smarter, stronger and kinder since 1969. Today Sesame Workshop is a global educational force for change, with a mission to reach the world’s most vulnerable children. We’re in more than 150 countries, serving kids through a wide range of media and philanthropically-funded social impact programs, all grounded in rigorous research and individually tailored to the needs and cultures of the communities we serve. Sesame is a beloved household name in dozens of languages, and it means learning – and fun – in all of them. For more information, please visit www.sesameworkshop.org.