November 29, 2017
China’s National Broadcaster CCTV to Shoot Chinese New Year Special on Iconic Sesame Street Set
(New York, NY, November 29, 2017) – Building on a relationship that began 35 years ago with the televised “Big Bird in China” special, China’s national broadcaster China Central Television Children’s Channel and Sesame Workshop, the nonprofit educational media organization behind Sesame Street, will co-produce segments for CCTV’s annual Spring Festival special. For the first time, CCTV will be on the iconic Sesame Street set in New York to shoot segments showcasing Chinese New Year traditions, customs, and legendary stories.
Since 2014, Sesame Street’s Cookie Monster, Elmo, and Lily have joined CCTV children’s hosts Ju Ping, Dong Hao, Jin Guizi, Xiao Lu, Sister Moon, Huang Wei, Red Apple, Green Bubble, Brother Sesame and Du Yue to learn about what makes Chinese New Year unique. Last year, the furry friends visited Singapore to learn about Spring Festival celebrations outside of China.
“We are thrilled to work with CCTV to create engaging educational programs for the children of China,” said Steve Youngwood, Chief Operating Officer of Sesame Workshop. “This partnership reflects a successful cultural exchange that we value deeply, and our co-produced programming demonstrates a powerful appreciation of each other’s differences and similarities. We warmly welcome CCTV to Sesame Street in New York.”
“What began as a small step for one big yellow bird has turned into a 35-year adventure between two organizations half a world apart,” said Xu Bin, Deputy Controller of CCTV Children’s Channel. “We are excited to be shooting on the Sesame Street set and cannot wait to share the new show with our viewers in China.”
About CCTV Children’s Channel
CCTV Children’s Channel started on 28th Dec 2003. The key concept of Children’s Channel is respect, support, guidance and happiness. The channel respects the rights of children, supports the exploration of children’s potential, and guides children’s healthy development in order to provide them with a good beginning of life and happy environment for growing up.
The basic principle of CCTV Children’s Channel is healthy, interesting, inspiring, and educational. Its key words are guiding their development and shaping their future. CCTV Children’s Channel’s advanced concepts, new image and international standards have developed into first class programming both locally and abroad.
About Sesame Workshop
Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We are present in more than 150 countries, serving children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve.
Sesame Workshop opened its China office in 2013 and has built significant Sesame Street brand awareness through content syndication of U.S. programming and Chinese New Year Special co-productions with CCTV Children’s Channel. In addition, Sesame Street programming is available on China’s top online video platforms, covering over 370 million viewers in the country. Sesame Street has also expanded rapidly in the areas of location-based entertainment, educational products, and a live show.