May 26, 2020
(New York, NY, and Shanghai, China)– Alvin Fu has been named Vice President and General Manager of Greater China for Sesame Workshop, the nonprofit media and educational organization behind Sesame Street. He will be responsible for developing and implementing a new long-term strategic vision to help the next generation of children in Mainland China, Hong Kong, and Taiwan grow up smarter, stronger, and kinder.
Fu will oversee the expansion of Sesame Street’s commercial business, generate new business models, and secure strategic partners across key areas of business, including Consumer Products, Content Production and Distribution, English Learning and Formal Education, and Themed Entertainment. He will also develop community outreach programs, educational assets, and a whole-child approach to learning that will maximize benefits to children and harness the full potential of the Sesame Street brand.
“With over 25 years of senior management experience at blue-chip, multinational corporations in China, Alvin is a deeply respected and seasoned executive,” said Ed Wells, Senior Vice President and Head of International Media and Education, Sesame Workshop. “His keen grasp of industry trends and aptitude for translating insights into strategy make him the ideal candidate to strengthen and expand the Sesame Street brand in the market and deliver long-term sustainability and growth.”
Prior to joining Sesame Workshop, Fu was President and CEO of Wanda Studios Qingdao, where he was tasked with building one of the largest studios in the world. Before that, he served as Managing Director of Home Entertainment at 20th Century Fox China. During his tenure there, Fu transformed the Home Entertainment division from a physical to digital platform business and drove a substantial revenue increase. Fu has also held various roles at Heinz and Gillette and has a track record of high achievement in sales.
Fu graduated from the University of Hong Kong and earned an MBA from the Hong Kong University of Science and Technology. He resides in Shanghai, with his wife and 9-year-old son.
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.