the electric company
Either scripts and active content are not permitted to run or Adobe Flash Player version 9.0.124 or greater is not installed.
Our recharged version of a television classic gives 6- to 9-year-olds the tools they need to read and succeed.
Literacy skills to the rescue for struggling and emerging readers.
In January 2009, Sesame Workshop launched an all-new version of The Electric Company, with the same goal as the famed 1970s series of making reading cool in America’s classrooms. As in 1971 when the original premiered, today more than two thirds of fourth graders from low-income families are not proficient at reading, causing alarming implications for their future success in school.
To help bridge this reading gap, the new Electric Company delivers literacy fundamentals through street-smart stories and super-charged pop culture. In each episode, The Electric Company crew solves the problem of the day using the power of words, joined by fresh hip-hop performers and celebrities in an energetic mix of live-action, animation and music videos. Read more about the show’s relaunch.
The initiative effectively engages hard-to-reach kids as they make the all-important shift from “learning to read” to “reading to learn.” Now in its third Emmy® award-winning season on PBS, it reaches over 4 million children each month, on TV, online, in games and in person at community events as well as afterschool and classroom programs.
Visit the program site at pbskids.org/electriccompany.
