tanzania | kilimani sesame
Healthy minds, healthy bodies! From math to malaria education.
In a country where only 33 percent of children have access to preschool education1, Kilimani Sesame is delivering life-saving health messages and learning opportunities to millions of Tanzanian children.
Our multimedia initiative in Tanzania reaches preschoolers around the country through radio, television, and outreach materials. Lauded by local educators and endorsed by luminaries such as First Lady Mama Salma Kikwete, Kilimani Sesame confronts critical issues in a playful and engaging way. Lessons on literacy and math blend with awareness messages about malaria and HIV/AIDS. New radio and television episodes and additional outreach materials on Kilimani Sesameʼs popularity to prepare Tanzanian children of all backgrounds for school and life.
Sesame Workshop is partnering with Malaria No More in support of their campaign to distribute insecticide-treated bed nets to all Tanzanian children under 5. This partnership includes the distribution of Public Service Announcements (PSAs), storybooks, and posters that reach families and children at home and in the classroom. The educational efforts have proven to be a powerful aid in the fight against the disease. Research shows that children know significantly more about malaria transmission and prevention after using Kilimani Sesame materials.2
Major support for Kilimani Sesame is provided by the United States Agency for International Development (USAID), Mattel Inc., and Freedom to Create.
1 UNESCO Institute for Statistics. (2009). Education (all levels) profile—United Republic of Tanzania: Pre-primary enrollment. Retrieved October 6, 2011 fromhttp://stats.uis.unesco.org/unesco/TableViewer/document.aspx?ReportId=121&IF_Language=eng&BR_Country=7620&BR_Region=40540
2 Borzekowski, D. L. G., & Macha, J. E. (2010). The role of Kimilani Sesame in the healthy development of Tanzanian preschool children. Journal of Applied Developmental Psychology, 31, 298-305.