Sesame Street

Our bold experiment in media and education has become the most-watched children’s program in history, with more than 90 million graduates in the United States alone.

Sweeping the clouds away for 43 years — and counting.

It began in 1969 as a simple yet revolutionary idea to use television to help kids learn. More than four decades later, Sesame Street is the longest street in the world, stretching across 150+ countries and all kinds of media, from books to radio to mobile devices. Led by its famously furry cast, the show addresses a wide spectrum of children’s learning — ABCs and 123s, health, mutual understanding, and more — with an approach that’s brilliantly adaptable to local cultures and educational needs.

In its 43 seasons, Sesame Street has produced a parade of successes. Now more than 6 million young viewers watch each week, while more than 82 million are Sesame Street “graduates.”* As of 2010, the program has won more Emmy Awards than any other show in TV history.

But our proudest achievement is the show’s effect on kids. Numerous studies tell us that Sesame Street reaches children in every demographic group, that children who watch do significantly better than those who don’t across a range of measurements, and that the benefits last long after preschool (read more about our results). The impact keeps growing as we work to make the show fresher, funnier, and more effective for each season and each generation.

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*Nielsen Data & U.S. Census Data Audience Estimation, 1969–2010.