global | road safety

Grover gives a thumbs-up to safe streets for children everywhere.

Children’s Education Initiatives | Safe streets for children everywhere

It’s never too early to educate children about road safety. As passengers and pedestrians, on bikes and when playing outside, they are frequent traffic participants. To make safety a positive and shared family experience, Grover is flexing his diplomatic skills as a global Road Safety Ambassador for the United Nations’ Decade of Action for Road Safety 2011–2020 initiative.

In 2010, Sesame Workshop became a member of the Global Road Safety Partnership, a coalition of government and business groups committed to raising awareness of traffic safety among all road users.

A major step in the right direction has been the creation of three new public service announcements, produced by Sesame Workshop. Broadcast in Africa, Asia, Europe, Latin America, and the Middle East since May 11, 2011, each PSA features an animated Grover buckling up or putting on a helmet, then giving a thumbs-up — the universal signal of readiness among pilots, astronauts, and racecar drivers.

Taking our street-smart mission even further, we’ve created guidelines for educators, parents, and content producers (download the Education Framework for Road Safety), full of practical strategies that help make safety a family priority and put children in the driver’s seat when it comes to inspiring safe road and driving behaviors among family and friends.

Major support for Sesame Workshop’s Road Safety initiative is provided by the FIA Foundation. Additional support is provided by the Global Road Safety Partnership, Michelin, and the International Transport Forum.