united states | for me, for you, for later

Instilling good financial habits to last a lifetime.

Children’s Education Initiatives in the United States | Outreach | Instilling good financial habits

By inserting money into everyday family conversation, parents help prepare their children to make good financial decisions later in life.

That’s the idea behind For Me, for You, for Later: First Steps to Spending, Sharing, and Saving. Distributed for free in communities across the U.S. and accessible to all online, the program puts 3- to 5-year-olds on the path to good financial habits. Its bilingual kits are packed with educational activities enlivened by Elmo and other favorite Sesame characters that teach children that everything has a value.

The materials playfully explore important concepts such as making choices and the value of people, things, and money — an age-appropriate foundation for understanding saving and spending. Kids discover learning opportunities in everyday routines and experiences, such as withdrawing cash from the ATM, buying groceries, or making a simple budget at the kitchen table. Developed in partnership with PNC Bank as part of its Grow Up Great school readiness initiative (read more about PNC)For Me, for You, for Later is a milestone in children’s financial education that’s working to create a new generation of money-savvy kids.

Major support for this initiative provided by PNC.