Our Approach In Action
Sesame Street was founded in 1969 to give disadvantaged children the same opportunities as middle-class children.
Today the show is popular with children and families from all walks of life, but our commitment remains the same: to address the educational needs of children through our potent combination of media and Muppets.
We do this through our shows, as well as through numerous educational outreach programs that make a direct impact in particularly vulnerable communities.
Our outreach initiatives go beyond the power of television to bring lessons about ABCs and 123s, health, and emotional wellbeing into the hands of families and preschoolers.
By following children's educational needs, Sesame Street has stretched across more than 150 countries worldwide.
From Colombia to China, Muppets and media hold the same power to draw a giggle and educate in the process.
To reach children in different parts of the world, we might create a new local program from Sesame's essential ingredients: Muppets, media, and our research process.
That means creating Muppets to address pressing local concerns - like Khokha, a lively role model for girls' education in Egypt.
Or Kami, an HIV-positive Muppet who's thriving in South Africa. She provides a life affirming antidote to the stigma that accompanies HIV/AIDS.
Wherever the need takes us, we aim for local relevance and sustainable impact. Our collaborations get pretty hands-on, from writers' workshops to training local puppeteers in our furry magic.
Our local focus is also work here at home. Super Grover 2.0 was especially created to spark children's interest in science and math - areas in which U.S. students are falling behind.
We started on TV 40 years ago, but our approach to media is ever-evolving. The power of Muppets translates to technologies old and new, whether it's community viewings in rural villages or streaming video on cell phones.
We're always breaking new ground to reach digital natives on their home turf, working in collaboration with the pioneering research and innovation lab, the Joan Ganz Cooney Center.
None of our efforts would be possible without support from our friends, both at home and around the globe.
We are proud to count many luminaries, world leaders, and other inspired individuals among those who support our work.
Over the years, we've joined forces with foundations, governments, and corporations who share our vision. These partnerships strengthen our efforts while helping us bring new initiatives to life.