Words Are Here, There, and Everywhere

In support of PNC’s focus on vocabulary, Sesame Workshop introduced Buzz Word, a new Muppet created specifically for the bilingual “Words Are Here, There, and Everywhere,” initiative, which launched today. The first element of the Sesame program is a vocabulary tree poster for use in the home by children and families. It builds on young children’s natural sense of curiosity to grow their vocabulary around math concepts, science, and the arts. Posters are available for free at PNC Bank branches, pncgrowupgreat.com and sesamestreet.org/words. This fall, Sesame will continue to roll out additional components of “Words Are Here, There, and Everywhere,” which will contain a new video, featuring Abby Cadabby, Elmo and Buzz Word, a Family Guide, helping families build on children’s natural curiosity and excitement about the world around them to develop vocabulary, Family Activity Cards designed to grow children’s vocabulary through conversation, an Online toolkit page on sesamestreet.org/words, a Mobile site and more!

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press release

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PNC LAUNCHES $19 MILLION VOCABULARY INITIATIVE IN CHICAGO

- New Muppet, Buzz Word, helps PNC kick off multi-state programs benefitting children -

CHICAGO, April 1, 2014 – The PNC Foundation today announced a $19 million, multi-year vocabulary initiative for underserved pre-kindergarten children during a PNC Grow Up Great 10th Anniversary event in Chicago. The city’s children are among those who will benefit from three new vocabulary programs supported by PNC. In addition, PNC is extending its early science learning program through 2015 to benefit preschool children in Big Shoulders Fund and Chicago Public Schools.

“Vocabulary is the cornerstone of a child’s learning, but underserved children are far behind their peers in learning new words,” said Scott Swanson, PNC Bank regional president for Illinois. “By engaging families, educators and community partners to narrow the vocabulary gap for underserved children in Chicago, we can build on the early education progress PNC Grow Up Great has supported here.”

PNC’s decision to launch the multi-state initiative in Chicago recognizes the city’s commitment to early childhood education.

“It is our collective responsibility to ensure that every child has access to a high quality education, and that begins with early learning programs,” said Chicago Mayor Rahm Emanuel. “PNC’s commitment to bridge the word gap in conjunction with the City’s investments in expanding access to early education will help give our children the solid academic foundation they need to graduate 100 percent college ready and 100 percent college bound.”

The first vocabulary program, the University of Chicago Medicine Thirty Million Words® Initiative, led by Dr. Dana Suskind, will engage 200-250 families. Suskind’s work derives its name from a study that determined an at-risk child by age four would have heard 30 million fewer words that a child from a higher- income family. The PNC-funded effort will help parents build their children’s vocabularies and will follow the children from age 15-months to kindergarten as part of a five-year longitudinal study.

Another early education program designed to help families develop positive routines and habits that support children’s development of vocabulary will be introduced through the collaboration of community organizations in Chicago. Four more cities will introduce the program in 2014, and an additional five in 2015.

To support PNC’s focus on vocabulary, Sesame Workshop, the nonprofit educational organization behind Sesame StreetTM, introduced a new Muppet at the Chicago event. “Buzz Word” was created specifically for the “Words Are Here, There, and Everywhere” bilingual vocabulary program, also introduced today and developed as part of a continuing partnership with PNC Grow Up Great.

PNC donated 53,000 “Words that Help Me Grow” vocabulary tree posters, the first element in the new Sesame initiative for use in the homes of Big Shoulders Fund and Chicago Public School preschoolers. This fall, Sesame will work with PNC to rollout a free, multimedia educational kit with a DVD featuring Muppets Abby Cadabby and Buzz Word.

“Teaching letters and vocabulary is a mainstay of Sesame Street because we know it is one of the most fundamental ways to start a child on the road to learning and one of the best weapons against poverty,” said H. Melvin Ming, president and chief executive officer, Sesame Workshop. “We are thrilled to extend our work with PNC to provide families with a new resource to help young children learn new words and foster their verbal skills. Sesame Workshop is fortunate to be a part of PNC’s Grow Up Great initiative, dedicated to helping children start learning as early as possible. We cannot think of a more fitting celebration of 10 years in partnership with PNC, than to offer this new resource.”

PNC also announced a two-year extension of its initial Chicago-focused science learning programs through 2015. Since 2010, nearly 1,000 Big Shoulders Fund and Chicago Public School preschoolers have participated in an innovative science program developed collaboratively with the Adler Planetarium, the Field Museum, the Museum of Science and Industry, and John G. Shedd Aquarium.

PNC employees in Chicago, who served as volunteers to support many of the activities, logged 10,000 hours and donated 1,000 school supplies and items to support the program.

Results show an overall increase in teacher effectiveness in conveying basic science concepts, while engaging families and care givers of preschool children to explore science further through community events and free visits to the museums’ interactive exhibits.

Celebrating PNC Grow Up Great 10-year Anniversary, Sharing Materials

As part of the 10-year anniversary of Grow Up Great, PNC announced a new online Lesson Center featuring early education lesson plans created by non-profit partners who collaborated on PNC-funded initiatives.

Created for pre-K teachers, the website can be organized by theme/subject areas and features a “Home/School Connections” printout in English or Spanish for each lesson which can be sent home to families to reinforce what their children learned in class. Designed by Barbara Wasik, Ph.D., who holds the PNC Chair in Early Childhood at Temple University and serves on the PNC Grow Up Great Advisory Council, the repository is housed on the Grow Up Great Web site at pncgrowupgreat.com/lessoncenter.

PNC grants are provided by the PNC Foundation, which receives its principal funding from The PNC Financial Services Group (NYSE: PNC).

To view or download broadcast quality video and other multimedia assets related to this announcement, visit http://pnc.mediaroom.com/pncgrowupgreat_10year_vocabulary-initiative.

The PNC Foundation actively supports organizations that provide services for the benefit of communities in which it has a significant presence. The foundation focuses its philanthropic mission on early childhood education and community and economic development, which includes the arts and culture. Through Grow Up Great, its signature cause that began in 2004, PNC has created a $350 million, multi-year initiative to help prepare children from birth to age 5 for success in school and life. For more information, please visit www.pncgrowupgreat.com, www.facebook.com/pncgrowupgreat and www.youtube.com/PNC or follow @PNCGrowUpGreat on Twitter.

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project overview

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Project Goals

The Words Are Here, There, and Everywhere initiative is designed to:

  • Build on young children’s natural sense of curiosity to grow their vocabulary around science, the arts, and math during everyday moments.
  • Excite children and families about discovering and learning new words all around them.
  • Provide parents/caregivers and educators with simple strategies and ideas that help develop children’s vocabulary and easily integrate into their everyday routines.

THE NEED

All young children need to develop a strong vocabulary to build a foundation that will support their overall development, academic learning, and success in life.

Research shows that children, regardless of socioeconomic status or background, who have not developed a vast range of words by the time they reach the upper elementary grades, tend to experience reading and academic difficulty.[1],[2] This is especially relevant for English-Language Learners,[3] children experiencing developmental delays,[4] and children from low-income families[5] who are increasingly likely to enter school knowing fewer words than peers from higher- income families. The landmark study by Hart and Risley revealed that as early as age three, middle-class and low-income children display enormous differences in the level of their language and cognitive skills. However, this deficit can be bridged in early childhood through everyday interactions with adults that give context and multiple exposures to new words.[6] These key experiences help build a strong foundation for a lifetime of learning.

THE PROJECT

Words Are Here, There, and Everywhere was developed by Sesame Workshop in partnership with PNC Grow Up Great. The bilingual (English and Spanish), research- based, multimedia initiative provides a variety of resources to help develop the vocabulary of young children (ages 2–5) by building on their natural curiosity around science, the arts, and math.

PROJECT COMPONENTS FOR APRIL 2014

    • An original Sesame Street Song featuring Elmo, Abby, and their friend Buzz Word as they sing about discovering and learning words all around
    • Words That Help Me Grow word-tree poster that encourages families to collect words around science, the arts, and math
    • Additional downloadable word leaves
    • A downloadable version of the word tree
    • Digital math cards that engage children’s curiosity as they explore math words and conceptsAn online toolkit at sesamestreet.org/words
    • An online mobile toolkit at m.sesamestreet.org/words

PROJECT COMPONENTS FOR SEPTEMBER 2014

Family Kit:

      • Original Sesame Street DVD including a Muppet story, films with real children, and an animation, exploring everyday interactions that build vocabulary
      • Set of Family Activity Cards with fun pictures, words, definitions, and prompts to spark conversation and grow children’s vocabulary
      • Family Guide containing tips and strategies around building vocabulary during everyday moments
      • Interactive mobile game featuring Abby and Buzz Word that encourages children to collect words around science, the arts, and math in different environmentsEducator Guide providing activity suggestions for developing vocabulary around science, the arts, and math within existing program routines and learning areas

FORMATIVE AND IMPACT RESEARCH

Resources are based on formative research with parents/ caregivers, educators, and children. An assessment of the initiative will be conducted with these groups to evaluate the effectiveness of the materials.

DISTRIBUTION PLAN

Bilingual (English and Spanish) kits and English-only kits will be distributed at PNC Bank branches and other partners. In addition, materials will be available for free online at sesamestreet.org/words and pncgrowupgreat.com, as well as on mobile at m.sesamestreet.org/words. Video content will also be available, at no charge, on iTunes, titled “Sesame Street in Communities Podcast.”

CONTACT US

To learn more about these resources, e-mail us at words@sesame.org.

[1] Biemiller, A. 2003. “Vocabulary: Needed If More Children Are to Read Well.” Reading Psychology 24 (3–4): 323–35.
[2] Chall, J.S., & V.A. Jacobs. 2003. “The Classic Study on Poor Children’s Fourth-Grade Slump.” American Educator 27 (1): 14–15.
[3] Shatz, M., & L.C. Wilkinson, eds. 2010. The Education of English Language Learners: Research to Practice. New York: Guilford.
[4] Nathan, L., J. Stackhouse, N. Goulandris, & M.J. Snowling. 2004. “The Development of Early Literacy Skills Among Children with Speech Difficulties: A Test of the ‘Critical Age Hypothesis.’” Journal of Speech, Language, and Hearing Research 47: 377–91.
[5] Hart, B. & T. R. Risley. (1995). Meaningful Differences in the Everyday Experience of Young American Children. Baltimore: Paul Brookes, Hart, B. and Risley, T. R. (1999). The Social World of Children Learning to Talk. Baltimore: Paul Brookes.
[6] Blachowicz, C. L., J. Beyersdorfer., & P. Fisher. 2006. Vocabulary development and technology: Teaching and transformation. In International handbook of literacy and technology, eds. M. McKenna, L. D. Labbo, R. D. Kieffer, & D. Reinking, 341–48. Mahwah, NJ: Erlbaum.
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artwork
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video
  • W-ORD Channel 7 News With John Oliver & Cookie Monster

    In support of Sesame Street’s newest vocabulary resource, Words are Here, There and Everywhere, the Sesame Workshop once again teamed up with Mashable, to encourage families to explore the words around them. In this special “W-ORD” news report, Cookie Monster from Sesame Street, hilarious host John Oliver from Last Week Tonight, and a few surprise on-the-scene reporters inspire children and their families to find new words and vocabulary anywhere, from a “mustache” under your nose, to Cookie Monster’s favorite subject: “Chocolate Chip Cookies!” The words initiative was made possible by the support of PNC Grow up Great!

    Watch on YouTube
  • John Oliver & Cookie Monster Out-Takes

    In support of Sesame Street’s newest vocabulary resource, Words are Here, There and Everywhere, the Sesame Workshop once again teamed up with Mashable, to encourage families to explore the words around them. In this special “W-ORD” news report, Cookie Monster from Sesame Street, hilarious host John Oliver from Last Week Tonight, and a few surprise on-the-scene reporters inspire children and their families to find new words and vocabulary anywhere, from a “mustache” under your nose, to Cookie Monster’s favorite subject: “Chocolate Chip Cookies!” The words initiative was made possible by the support of PNC Grow up Great!

    Watch on YouTube
  • Sesame Street: Words Are Here, There, & Everywhere Highlight Reel

    A highlight video from Sesame Street's newest outreach initiative, Words Are Here, There, and Everywhere, developed in partnership with PNC Grow Up Great. This bilingual, multimedia outreach initiative provides a variety of resources to help develop the vocabulary of young children (ages 2-5) by building on their natural curiosity around science, the arts, and math. To learn more and for downloadable resources, visit: www.sesamestreet.org/words or pncgrowupgreat.com.

    Watch on YouTube
  • Nature Walk

    Explore new words with a girl and her father as they go on an exciting nature walk.

    Watch on YouTube
  • Caminata por la naturaleza

    Explora nuevas palabras con una niña y su padre mientras van en una emocionante caminata por la naturaleza.

    Watch on YouTube
  • Words are Here, There, and Everywhere Song

    Sing along with Elmo, Abby, and their friend Buzz Word as they find words here, there, and everywhere!

    Watch on YouTube
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advisors

Sally Blake, PhD
Sally Blake, professor at Flagler College in St. Augustine, Fla., has worked in the field of early-childhood education (ECE) for more than 30 years. She has a Ph.D. in curriculum and instruction with a focus on early-childhood science and mathematics education. The faculty research director of the Barbara K. Lipmann Early Childhood School and Research Institute, Dr. Blake has also served on State Science Standards committees for early-childhood development, developed degrees in ECE science education, and won numerous awards in this field. She was the director and co–principal investigator of the National Science Foundation–sponsored Partnership for Excellence in Teacher Education (PETE) and the Noyce Scholarship program at the University of Texas at El Paso. Dr. Blake was also the director and co–principal investigator of the Partnership for Enhancing Teacher Education, in which she merged her science methods course from UT–El Paso’s College of Education with a physical science course for education majors. These courses are now being taught at eight schools in the El Paso area. 

Eugene Geist, PhD
Eugene Geist received his Ph.D. from the University of Alabama at Birmingham in early-child development and education with a specialization in Jean Piaget’s constructivism.  Currently, he is an associate professor in the Patton College of Education at Ohio University. Dr. Geist has teaching responsibilities in the university’s early-childhood education program and the doctoral program in curriculum and instruction. His areas of expertise include math anxiety; the development of mathematical knowledge in infants, toddlers, and young children; and using technology with young children.

Dennis Inhulsen
Dennis Inhulsen is a principal at Patterson Elementary School in Holly, Mich., and president of the National Art Education Association (NAEA). Patterson is a North Central Association–accredited, schoolwide Title I learning community achieving Adequate Yearly Progress (AYP) status for seven consecutive years and home to two Head Start and BEST Early Childcare Learning Programs. Possessing academic degrees in art education and studio art, Inhulsen taught art in grades kindergarten through university for 21 years. He also holds an EdS. degree in school leadership from Oakland University and has served in school administration for 11 years. Inhulsen is a frequent presenter and school-improvement facilitator for both art and general education on such topics as Understanding by Design, Thinking Maps in the Classroom, Legal Issues for Early Career Teachers, and Web 2.0 Classroom Connections. Currently, he is chairing the next generation of National Visual Arts Standards with the National Coalition for Core Arts Standards (NCCAS). He is a recipient of many awards, including the Excellence in Education Award from the Michigan Education Association.

Mary Renck Jalongo, PhD
Mary Renck Jalongo is a teacher, writer, and editor. She has taught preschool, first grade, and second grade; collaborated to design a preschool program for the children of migrant farm workers; and taught in the laboratory preschool at the University of Toledo. Currently, she is a professor at Indiana University of Pennsylvania, where she has earned the university’s Outstanding Professor Award, and coordinates the doctoral program in curriculum and instruction. Dr. Jalongo has written, co-authored, and edited more than 25 books, many of them college-level textbooks in the field of early-childhood education. In addition, she is the author of two position papers for the Association for Childhood Education International and the recipient of six national awards for writing. Since 1995, Dr. Jalongo has served as editor-in-chief of the bimonthly publication, Early Childhood Education Journal; she also is the series editor for Educating the Young Child:  Advances in Theory and Research, Implications for Practice. Current projects include an interdisciplinary edited book, Teaching Compassion: Humane Education in Early Childhood; three research articles on writing for professional publication in the field of early childhood; and a project with three rural Head Start centers to study young children’s drawing and writing.

Emily Kirkpatrick
Emily Kirkpatrick is vice president of the National Center for Family Literacy. In her current role, she passionately leads new initiatives and signature efforts and shepherds the organization’s continuous growth to address the learning needs of the 21st-century family. She also establishes and develops NCFL’s strategic and long-term partnerships with individuals, corporations, and foundations. Ms. Kirkpatrick is devoted to expanding NCFL’s reach and impact. Her notable recent achievements include the creation of Wonderopolis®, NCFL’s learning website and app for teachers, parents, and children that in 2011 was named one of TIME magazine’s 50 Websites That Make the Web Great and Best Kids’ App by Parenting magazine. She holds an M.B.A. from Bellarmine University and is frequently interviewed by national media and is a close collaborator with notable journalists, education and nonprofit thought leaders, and philanthropists. Ms. Kirkpatrick is an advisor to Ele, an initiative of the Fred Rogers Center, and has chaired the nonprofit section of the Public Relations Society of America

Deforia Lane, PhD, MT-BC
Deforia Lane serves as director of music therapy at University Hospitals Case Medical Center’s Seidman Cancer Center. She earned her Ph.D. in music education from Case Western Reserve University, is board certified as a music therapist, and is certified by the American Music Therapy Association for Faculty Authorization. Dr. Lane has designed and implemented music therapy programs for such diverse populations as the mentally handicapped, abused children, geriatric clients, behaviorally and psychiatrically disturbed adult and pediatric cancer patients, and the terminally ill. She has been a consultant to the National Endowment of the Arts, the Mayo Clinic, the Ohio Hospice Organization, Sesame Workshop, and the National Institute on Aging. Dr. Lane is spokesperson for the American Cancer Society, for which she composed and recorded the song “We Can Cope.” Some of her many awards include the first grant from the American Cancer Society to investigate the therapeutic effects of music on oncology patients, the Oncology Nursing Society’s Mara Mogensen Flaherty Lectureship Award, and the Cleveland Club’s National Association of Negro Business and Professional Women’s Award. Her book, Music as Medicine, provides a window into the challenge and the courage she encounters daily in the world of health care.

Dina Lieser, MD, FAAP
Dina Lieser is a pediatrician and executive director of Docs For Tots, a national nonprofit focused on early-childhood advocacy.  She is an attending pediatrician at New York Hospital Queens and assistant clinical professor of pediatrics at New York-Presbyterian/Weill Cornell Medical Center.  She is a member of the New York State Early Childhood Advisory Committee, for which she co-chairs the Promoting Health Development work group at the state level and is focusing on educating professionals and stakeholders across systems around early-childhood issues with a concentration on social emotional development, child care, and early learning. Lieser is a proud member of the Executive Committee of the American Academy of Pediatrics’ Section on Early Education and Child Care. She has written multiple issue briefs and articles on the health benefits of early-childhood initiatives, the early-childhood medical home and early-childhood mental health. She attended New York University School of Medicine followed by a residency in pediatrics at New York Presbyterian-Weill Cornell Medical Center 

Paula J. Schwanenflugel, PhD
Paula Schwanenflugel is a professor of educational psychology at the University of Georgia in the Applied Cognition and Development program. She is also affiliated with the cognitive science undergraduate program and the linguistics graduate program. Her research focuses on the psycholinguistic basis of literacy and its implications for classroom instruction. Most recently, she has carried out research on reading fluency, emergent literacy, and vocabulary development. She is the co-developer, along with Claire E. Hamilton, Ph.D., of the PAVEd for Success program for building vocabulary and language development in young learners. 

Julie A. Washington, PhD
Julie A. Washington is a professor in the Program in Communication Sciences and Disorders of the Department of Educational Psychology and Special Education at Georgia State University. She is also an affiliate faculty member of Georgia State University’s Language and Literacy Initiative, a unique research endeavor targeting the challenges of acquiring language and literacy. Dr. Washington’s work focuses on understanding cultural dialect use in African American children, with a specific emphasis on language assessment, literacy attainment, and academic performance. Her work with preschoolers is centered on understanding and improving the emergent literacy skills necessary to support later reading proficiency in high-risk groups, with a special focus on the needs of children growing up in poverty.

Download Advisor Bios

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about PNC grow up great

WhatPNC Grow Up Great is a $350 million, multi-year, bilingual initiative that began in 2004 to help prepare children from birth to age 5 for success in school and life. To date, the program has served more than 2 million children.

  • Founded by The PNC Financial Services Group, Inc., PNC Grow Up Great and PNC Crezca con Éxito form a comprehensive, bilingual program designed to help prepare children – particularly underserved children – for success in school and life. Through the program, PNC emphasizes the importance of the first five years of life, which research has shown is critical to long-term achievement, and provides innovative opportunities that assist families, educators and community partners to enhance children’s learning and development.  An investment in pre-K students makes good economic sense and plants the seeds for the dynamic workforce of tomorrow.

Why:  An Investment in the Future

  • Extensive research indicates that the return on investments in high-quality early education and school readiness initiatives are significant and long lasting – impacting our children, our society and the health of our economy for generations to come.
  • Research also shows that children who participate in high-quality preschool programs are far more likely to experience greater educational achievements, strive toward higher vocational aspirations and contribute to society later in life.

Who:  Expert Partners Help Guide the Initiative

PNC Grow Up Great has partnered with some of the nation’s most highly respected early childhood experts and nonprofit organizations to help guide this initiative:

Advisory Council

-       Maureen Barber-Carey, Ed.D., Barber National Institute
-       W. Steven Barnett, Ph.D., National Institute for Early Education Research
-       Barbara T. Bowman, Erikson Institute
-       Jerlean E. Daniel, Ph.D., National Association for the Education of Young Children
-       Sharon Darling, National Center for Families Learning
-       Marcia Egbert, The George Gund Foundation
-       Deforia Lane, Ph.D., University Hospitals of Cleveland, Seidman Cancer Center
-       Michael L. López, Ph.D.,Abt Associates
-       Kristen McDonald, The Skillman Foundation
-       Barbara A. Wasik, Ph.D., PNC Chair in Early Childhood Education, Temple University
-       Barbara Weinstein, Ed.D., Family Central, Inc.

Ex-Officio Advisory Council Members

-       Lewis Bernstein, Ph.D.,  Sesame Workshop
-       William H. Isler, The Fred Rogers Company
-       Christopher Marquis, Ph.D., Harvard Business School
-       Yasmina S. Vinci, National Head Start Association

Sesame Workshop

Sesame Workshop is the nonprofit educational organization behind Sesame StreetTM and so much more.

The Fred Rogers Company

The Fred Rogers Company, producer of Mister Rogers’ Neighborhood, creates a wide range of multimedia materials dedicated to young children, their families and those who support them.

National Head Start Association (NHSA)

NHSA is a private, national association that supports Head Start programs. It offers a wide variety of services and provides a number of programs designed to directly enhance the operations of Head Start and Childhood Education communities and enrich the lives of Head Start students, parents, and staff.

How:  A Comprehensive Approach

Grants

  • Over $73 million in grants have been distributed to Head Start and other organizations that support early childhood education.  Funding through PNC Grow Up Great has established innovative school readiness programs for preschoolers in math, science, the arts and financial education, including:

-       Integrated Arts & Science Curriculum:PNC has worked with non-profit organizations in four states to develop a collaborative model to improve early learning for at-risk preschool children by integrating science and the arts across the existing curriculum. The $5.2 million program provides professional development for teachers, creates hands-on children’s activities and offers families free visits to science and cultural centers.

-       Financial Education Initiative: Building on an initiative first launched in April 2011, PNC expanded its financial education program for young children to six Southeast markets.  Including new funds, this approximately $13 million financial education program encourages children to learn basic financial concepts through activities that highlight the importance of saving, spending, and sharing, making choices and the value of people, things, and money. Sesame Workshop created a multimedia bilingual activity kit in support of the initiative.

-       Kids and Cars: PNC-funded programs in Detroit and Indianapolis showed young children how math and science concepts apply to auto racing. More than 200 pre-K kids from Detroit Public Schools attended events where they made their own race flags and learned about friction, gravity, safety and human power. Young children in Indianapolis learned about car shapes and designs and their effect on speed and aerodynamics.

Volunteerism

  • PNC encourages employee involvement in PNC Grow Up Great through a progressive policy that permits up to 40 hours a year of paid time off for volunteerism.
  • Grants for Great Hours Program:  Employees who volunteer at least 40 hours within a twelve month period at a qualified nonprofit early education program earn a $1,000 grant that is donated to the preschool in the employee’s name.  Groups of employees may also volunteer as a team and apply for a grant of up to $3,000.
  • In the last nine years, more than 39,000 PNC employees have volunteered and more than 400,000 volunteer hours have been logged at early childhood education centers.  In addition, employees donated more than 610,000 items for use in classrooms or for the personal well-being of preschool children.

Advocacy

  • PNC is leveraging its influence with the business community, policymakers and other key influencers to elevate discussions about the importance of access to quality early childhood education.
  • PNC Executive Chairman James E. Rohr serves as honorary chair of the Pennsylvania Early Learning Investment Commission along with Pennsylvania Governor Tom Corbett.  Comprised of business leaders from across the state, the commission seeks support for public investment in early learning.
  • Through a partnership with The Pew Charitable Trusts and Committee for Economic Development (CED), PNC launched the first-ever summit of the nation’s top economists to explore the economic impact of investment in early education.

Awareness

  • PNC Grow Up Great has an ongoing campaign to communicate the importance of school readiness. These efforts have garnered more than 5.7 billion media impressions since the program’s inception.
  • PNC and Sesame Workshop created the multimedia educational kit, “Math Is Everywhere,” the most recent in the bilingual school readiness initiative, “Happy, Healthy, Ready for School.” It was followed by “For Me, for You, for Later: First Steps to Spending, Sharing and Saving TM,” which was produced to introduce children to basic financial education concepts.  Both kits provide helpful tips and fun activities for children and families to turn everyday moments into learning opportunities.  Approximately 3 million kits have been distributed and are available at no cost at PNC Bank branches and available for download at pncgrowupgreat.com.

For More Information:  Please contact Eva Blum, program director, at eva.blum@pnc.com, visit www.pncgrowupgreat.com.

Download PNC Grow Up Great Overview

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about sesame workshop

Who we are

Sesame Workshop is the nonprofit educational organization behind Sesame Street and so much more.

Our Mission

Sesame Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential.

How we do it

Our recipe for success is combining a curriculum that addresses children’s critical developmental needs with the sophisticated use of media and a large dose of fun.

A proven impact

Our work promotes learning with real, measurable results, a fact borne out by numerous studies and sustained through our research-intensive process.

Teaching the whole child

Beyond ABCs and 123s, our programs deliver crucial lessons about health, emotional well-being, and respect and understanding to help kids grow up healthy, happy, and at home in their world.

On a global scale

It began as a simple yet revolutionary idea in the United States: to teach kids through television. 40 years later, it’s grown into a worldwide educational phenomenon, reaching millions of children in more than 150 countries.

A local approach

Our international programs are tailored to the unique needs of children, their country, and culture, created with local educators, advisors, and puppeteers. This often results in a fully local Sesame Street with its own name, language, curriculum, and Muppets.

Beyond television

Since our start on TV, we’ve become a multimedia pioneer, using everything from radio, books, and videos to the latest in interactive media and technology, efforts that are enhanced through collaborations with our colleagues at the ground-breaking research and innovation lab, the Joan Ganz Cooney Center.

Targeted outreach

Through on-the-ground outreach efforts, we bring our lessons directly into the homes and classrooms of particularly vulnerable communities, where they have a dramatic impact in kids’ lives.

Collaborative successes

Generous support from like-minded partners — foundations, corporations, individuals, governments, and others — has been critical to our mission for more than four decades and continues to make new projects possible.

Download Sesame Workshop Overview

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contact and connect

Pam Hacker
Sesame Workshop
212.875.6225
pam.hacker@sesame.org

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