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Sesame Workshop names Tom Ascheim as Chief Strategy Officer and EVP, Sesame Learning

(New York, NY, April 18, 2012)—Sesame Workshop, the nonprofit educational organization behind Sesame Street, has named Tom Ascheim to the newly created position of Chief Strategy Officer and Executive Vice President, Sesame Learning.  Ascheim will oversee the Corporate Business Development group pursuing growth opportunities and integrating and aligning all business strategies of the Workshop.  He will also oversee the Sesame Learning group, which is charged with defining and providing a transformative educational experience for pre-schoolers in classrooms and child care settings across America using Sesame Street’s educational assets.

“Sesame Workshop’s growth depends on our ability to be continuously relevant to our audience and on our ability to innovate in adapting media that teaches messages that resonate, and technologies that connect us with kids, wherever they are,” said H. Melvin Ming, President and CEO.  “Tom’s role is critical to helping us accomplish this.  He has an amazing ability to shape new paths where the models for education and business evolve with digital technologies.”

Ascheim has spent more than twenty-five years in the media and technology world.  Most recently, he was the CEO of Newsweek, Inc. where he led an effort to re-launch the magazine and website.  Prior to Newsweek, Ascheim ran Nickelodeon’s TV group, overseeing Nickelodeon, Nick@Nite, Nick Jr., Noggin, Nicktoons and The N.  Before taking over Nickelodeon, Ascheim was charged with developing and leading Nickelodeon’s digital networks group.  Under his leadership, the group launched Noggin – a preschool educational brand (initially a joint venture between Nickelodeon and Sesame Workshop).

Ascheim holds a BA from Yale University in American Studies and an MPPM from The Yale School of Management.  He resides in Manhattan with his wife Deborah, and their children Sam, Hannah, and Sophie.

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street.  The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap.  Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment.  Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more atwww.sesameworkshop.org.

Contact:

Ellen Lewis
(212) 875-6396
ellen.lewis@sesame.org

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