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Sesame Workshop Names Lewis Kofsky Vice President, International Creative & Global Interactive Strategy

(New York, NY, May 5, 2014)—Sesame Workshop, the nonprofit educational organization behind Sesame Street, has named Lewis Kofsky to the newly created position of Vice President, International Creative and Global Interactive Strategy.  In this role, Kofsky will oversee the creative direction for Sesame Workshop’s international co-productions and initiatives.  He will also lead Sesame Workshop’s strategy for gaming projects providing a library of interactive offerings on a global scale.

“Lewis has a diverse background as an experienced producer that includes both traditional and digital production, most recently developing game products and innovating around player analytics,” said Carol-Lynn Parente, Senior Vice President and Executive Producer of Sesame Street. “We are excited to have his incredible passion lead our international team in an increasingly interactive and interconnected environment.”

Most recently, Kofsky served as Director of Game Services at the San Francisco-based startup Playnomics, where he developed product and ran  player insights, analytics, and marketing for free-to-play games. As Partner and Executive Producer at Curious Pictures for over 13 years, Kofsky led a commercial production studio into TV, Film, and video games.

Kofsky earned a Bachelor of Science in engineering from Stanford University for architectural and mechanical design. He presides over a local community-supported farm in Pawling, New York, growingheartfarm.com, which hosts educational events, retreats, and delivers vegetables to NYC and farmers markets.  In his free time, he works through ciclo.org on ecologic and community projects in Brazil. Kofsky speaks Spanish and Portuguese.

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at www.sesameworkshop.org.

Samantha Wong
212.875.6484
samantha.wong@sesame.org

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