Sesame Workshop Names IMG New Licensing Representative for Japan
NEW YORK, NY July 17, 2014—Sesame Workshop, the nonprofit educational organization behind Sesame Street, has selected IMG Licensing as its representative for Japan.
IMG Licensing will oversee the Sesame Street brand in such categories as apparel, accessories, toys, stationery, home décor, books, video and digital media, as well as promotional opportunities. Sesame Street is available on Hulu Japan.
“Sesame Street has had a long and wonderful history in Japan—having first aired in 1971,” said Maura Regan, Senior Vice President and General Manager, Global Consumer Products, Sesame Workshop. “We look forward to working with IMG on developing a comprehensive licensing program featuring a wide range of products and retail promotions.”
With more than 40 years of experience, IMG Licensing is one of the world’s leading independent licensing agencies, offering expertise in a number of markets including corporate trademarks, brands, entertainment and celebrity properties.
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street which reaches 156 million children across more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere grow smarter, stronger, and kinder. Delivered through a variety of platforms, including television programs, digital experiences, books and community engagement, its research-based programs are tailored to the needs of the communities and countries they serve. For more information, visit us at www.sesameworkshop.org.
IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include College, Events & Media, IMG Academy, Golf, Tennis, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.
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