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Sesame Workshop Announces Addition of Two Executives

New York, NY, August 4, 2015 – Sesame Workshop, the nonprofit educational organization behind Sesame Street, announced today two new members of the executive team. Tanya Haider has joined in the new role of Executive Vice President for Strategy, Research, and Ventures. Diana Lee has joined the organization as the Executive Vice President of Human Resources. Both positions report to CEO Jeffrey D. Dunn.

“I am delighted to welcome Tanya and Diana to our senior executive team as we move into this next chapter for the Workshop,” said Dunn. “Tanya and Diana are talented executives with outstanding with track records in their respective areas and will be integral to shaping the strategy and structure of the Workshop going forward in order to help us better deliver on our mission to help kids grow smarter, stronger and kinder.”

As Executive Vice President for Strategy, Research, and Ventures, Haider is leading strategic planning for the Workshop, as well as content and market research. She is also overseeing the organization’s partnerships with venture companies, focused on social impact.

Haider previously served as Head of Global Licensing and Video Content Partnerships at ZeptoLab. She built the company’s global licensing and merchandising business for their mobile game Cut the Rope. Prior to joining ZeptoLab, Haider headed up international licensing at MTV Networks International, managing the global expansion of brands such as SpongeBob SquarePants and Dora the Explorer. She also held senior positions in strategy and business development in the Viacom Kids and Family Group. Haider served as an associate at Mercer Management Consulting. She holds a MBA from Harvard University’s Graduate School of Business and an A.B. in International Relations from Mount Holyoke College.

Diana Lee joins the Workshop from Al Jazeera America, 24/7 cable news channel, where she started up the human resources function for the rapidly expanding organization. Lee is responsible for leading the Workshop’s human resources strategy and function that includes staffing, compensation, benefits, performance management, organizational and individual development.  Before joining Al Jazeera, Diana was the Chief Human Resources Officer at Sojitz Corporation, a global Japanese trading company. She previously served as Senior Vice President of Human Resources at MTV Networks where she led the centralized human resources function for Nickelodeon, MTV, Comedy Central and other brands. Lee started her human resources career in the financial services sector serving as Director of Worldwide Performance Management at American Express and as Assistant Vice President at JP Morgan Chase. Lee has a B.A. in Art History from Oberlin College.

Sesame Workshop is the nonprofit educational organization behind Sesame Street which reaches 156 million children across more than 150 countries. The Workshop’s mission is to help kids grow smarter, stronger and kinder. Delivered through a variety of platforms, including television programs, digital experiences, books and community engagement, its research-based programs are tailored to the needs of the communities and countries they serve. For more information, visit us at



Jodi Lefkowitz


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