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Sesame Workshop and Qualcomm Provide Emergency Preparedness Content for Young Children and Their Families in China

Beijing, China June 27, 2013 – Qualcomm Incorporated, through its Wireless Reach™ initiative, and Sesame Workshop, the nonprofit educational organization behind Sesame Street, today announced their collaboration on a 3G mobile safety project to help families with young children in China learn about emergency preparedness. The “Let’s Get Ready!” project uses a 3G mobile website, mobile application and fun content featuring Sesame Street characters to create an interactive and engaging learning experience for children ages 3-6 and their caregivers. The project emphasizes the importance of knowing your name and address, having an emergency plan, packing an emergency kit, and learning about people and places within the community that can help in an emergency.

There are 108.2 million children under the age of seven in China[1]. Limited resources exist to help their families prepare for potential emergencies and safety awareness in rural areas is low, particularly in underdeveloped areas. The Guizhou region is prone to geological and natural disasters such as landslides and floods and, according to the United Nations Development Programme and United Nations Office for the Coordination of Humanitarian Affairs, every dollar spent on preparing for natural disasters could save seven dollars in humanitarian disaster response.

In order to address this challenge, Qualcomm and Sesame Workshop are announcing a 3G-enabled interactive program called, “Let’s Get Ready!” that helps children and their families learn how to be better prepared for possible emergency situations.

“Let’s Get Ready!” includes an HTML 5 website optimized for mobile platforms and accessible to all 3G-enabled smartphones. It also includes a native application for Android-based smartphones to provide families with a more personalized experience. The website and application features fun interactive games and activities such as scavenger hunts and videos for helping families learn about emergency preparedness. The China Youth Development Foundation advised on content for this project.

In March 2013, a four-week pilot study was implemented in Guizhou Province to assess the project’s effectiveness. 31 families with children ages 3-6 participated. Each family received a smartphone powered by a Qualcomm® Snapdragon™ processor which is pre-loaded with the application; wireless connectivity and a data plan provided by China Telecom Corporation Limited, Guizhou Branch; and training on how to use the device and application. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated.

Among the results:

  • Most of the parents interviewed expressed their enthusiasm for the Let’s Get Ready! project, saying that their involvement heightened awareness of the importance of emergency preparedness.
  • Parents often said the program showed a new educational approach to an otherwise old topic and expressed appreciation for the list and specific activities around emergency preparedness, such as preparing an emergency kit together as a family, remembering full names and telephone numbers.
  • Parents liked the mobility of the program that enabled them to interact with their child in many locations other than home such as a bus stop, a relative’s home, kindergarten, and content-related sites like the police station.

 

As of June 2013, this 3G enabled content will be available for free download throughout China – expanding the reach of these important safety tools to children and their families.

Sesame Workshop and Qualcomm understand that mobile technology has fundamentally changed access to educational materials and are collaborating to enable even greater opportunities, particularly in support of public safety.  Working together, Sesame Workshop leverages its expertise in engaging content to create Sesame Street interactive experiences that work across devices to address children’s developmental needs.  Qualcomm brings its industry-leading capabilities, including chipset, multimedia and mobile application expertise to this effort.

To learn more about the SootSwap project, please download the case study and video.

To find out more about the work Qualcomm and Sesame Workshop are doing, visit www.qualcomm.com/wirelessreach,

http://www.sesamestreetchina.com.cn/mobile/ready/ and http://e.weibo.com/sesamestreetchina.

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