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Sesame Street Layer Debuts Exclusively on Google Earth Opportunity for Families to Learn About Sesame Street Co-productions Around the World

(New York, NY, September 30, 2013) — Now fans of all ages can really see what makes Sesame Street the longest street in the world! Google, along with Sesame Workshop, the non-profit organization behind Sesame Street, today debuts a layer on Google Earth that provides families an opportunity to learn about and explore several of the Workshop’s co-productions through the faces, voices and stories of children from those countries. The Sesame Street layer on Google Earth can be accessed now at www.google.com/earth/explore/sesamestreet/.

Everyone’s favorite, furry, blue pal Grover introduces users to this highly interactive layer, which provides a look into Sesame Workshop’s co-productions from around the world. By simply clicking or tapping on the street sign on the movable globe, users are given a special look into the co-productions from Mexico (Plaza Sésamo), South Africa (Takalani Sesame), Israel (Rechov Sumsum), Germany (Sesamstraße), Bangladesh (Sisimpur), India (Galli Galli Sim Sim), Indonesia (Jalan Sesama), Egypt (Alam Simsim) and Northern Ireland (Sesame Tree).

Visitors selecting one of these countries from the globe will be presented with facts about the co-production and videos, including the show open, a never before seen message from a local Muppet and a live action film. Users will also be able to use the Google Earth interface to explore the selected country. The Sesame Street layer on Google Earth is available on desktop, Android and iOS devices.

Visitors to the Sesame Street layer on Google Earth will also be able to learn about all of the other countries in which Sesame Workshop is present. A link at the top of the layer prompts a list all of the countries and links users back to www.sesameworkshop.org/where-we-work/. From there, visitors will get an in-depth look at the co-production, including work being done in that country to further the Workshop’s mission of helping kids grow up healthy, happy and at home in their world.

Sesame Street and its co-productions are beloved by children and adults all over the world,” said Sherrie Westin, Executive Vice President and Chief Marketing Officer, Sesame Workshop. “We are thrilled to work with Google to give users access to this unique platform, which demonstrates our global mission to help children everywhere reach their highest potential.”

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at www.sesameworkshop.org.

Contact:

Beatrice Chow
(212) 875-6586
beatrice.chow@sesame.org

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