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Sesame Street Books Arrive on Apple’s iBooks Store

New York, October 8, 2013 –Sesame Workshop, the nonprofit educational organization, today announced the launch of Sesame Street books on the iBooks Store. A collection of more than 60 Sesame Street books is available for the first time to iBooks users in 51 countries. The range of Sesame Street books includes fan favorites and classics such as The Monster at the End of This Book, Elmo Loves You and How to Be a Grouch, now available at iTunes.com/SesameStreetBooks.

Additionally, iBooks has chosen Sesame’s Which Witch is Which?, a story that includes read-and-listen audio, as the Book of the Week. This Sesame Street Halloween story can be downloaded for free through October 15.

“We are excited to bring the fun and learning of Sesame Street to iBooks, giving children more opportunities to read wherever they go along with their Sesame Street friends,” said Jennifer A. Perry, Vice President, Worldwide Publishing.

Books range in price from $1.99 to $5.99. Select titles are available with audio narration and several Spanish language books are also part of the collection. Additional titles will be added regularly.

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that support early childhood education, help prepare children for school, and address developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at www.sesameworkshop.org.

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Contact:

Jodi Lefkowitz

212-875-6497

jodi.lefkowitz@sesame.org

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