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Random House children’s books and Sesame Workshop launch new Sesame Street Digital Publishing Program

(January 25, 2012, New York, NY)— Random House Children’s Books (www.randomhouse.com/kids) and Sesame Workshop, the producer behind Sesame Street®, announced today the launch of a new digital publishing initiative, which will focus on early learning and reading readiness.  Select titles from the Random House Children’s BooksSesame Street® library will be available as ebooks for the first time, beginning January 25 with Elmo Says Achoo!and Elmo’s Breakfast Bingo. The digital editions will be available in the U.S. and Canada wherever Random House ebooks are sold.

An additional 19 titles will be released this spring, including Get Moving with GroverBig Bird Says . . . and Baker, Baker, Cookie Maker. Several titles will include audio narration from Sesame Street®’s Bob McGrath, who has performed on Sesame Street® since its premiere in 1969.

Kate Klimo, Vice President and Publisher, Random House/Golden Books Young Readers Group, said, “With this program, Random House and Sesame Workshop are expanding our long-standing partnership of more than four decades and extending our shared commitment to children’s literacy and enriching children’s early learning experiences to a new platform.”

Sesame Workshop’s Jennifer A. Perry, Vice President, Worldwide Publishing, added, “Sesame Street® has always aimed to reach children everywhere, and today that includes the evolving digital arena. With Random House Children’s Books, we are creating new ways to enjoy story time with Elmo, Big Bird, Cookie Monster, and our other beloved characters.”

Random House Children’s Books was the first trade book publisher to launch a leveled reading program that recognizes the different developmental stages of beginning readers; offers a learning-to-read series as original paperbacks; and offers a mix of original and licensed titles—Step into Reading™. The focus of the new Sesame Street® digital program from Random House Children’s Books will be Early Step into Reading™ titles.

Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books, novels, eBooks, and apps, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company’s website, Kids @ Random (Randomhouse.com/kids) offers an array of activities, games and resources for children, teens, parents, and educators. Random House Children’s Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more atwww.sesameworkshop.org.

Contact

Casey Lloyd
Random House Children’s Books
(212) 782-9043  
clloyd@randomhouse.com

Jodi Lefkowitz
Sesame Workshop
(212) 875-6497
Jodi.Lefkowitz@sesame.org

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