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New Look and Find® Sesame Street App Gives Classic Early-Learning Tool a Digital Update

Contact: Sera Hayes
Publications International, Inc. (
phone: (847) 329-5687

Jodi Lefkowitz
Sesame Workshop
phone: (212) 875-6497

Lincolnwood, IL, March 13, 2013 – Look and Find® Elmo on Sesame Street, an app for iPad and iPhone, takes a classic early learning play pattern and updates it for the digital age. Launched by Publications International , Ltd. (PIL) and Sesame Workshop, the nonprofit educational organization behind Sesame Street, this new children’s app will delight 2- to 6-year-olds as they develop observation and memory skills. iPhone and iPad versions of the app are available in the Apple App Store at a special introductory price of $0.99.

Children are encouraged by Elmo to search through a series of scenes to find objects “hidden in plain sight.” Secret stickers and a memory-building game add more options for meaningful play.

Features of the Look and Find® Elmo on Sesame Street app include:

  • Six different look-and-find scenes
  • Super Duper hidden stickers and sticker book
  • Look-Look memory game
  • Parent tips from the education experts at Sesame Street
  • Lots of encouraging words from Elmo!

“For more than 20 years, our Look and Find® products have been helping children identify everyday objects, notice details, and stay focused on a goal,” says Louis Weber, PIL’s CEO and President. “Now, digital interactivity makes this play pattern more valuable than ever as a tool for developing visual literacy.”

“Publications International’s Look and Find print books have been a staple of Sesame Street’s publishing program for many years. The game-based approach paired with our familiar characters encourages children to stay focused and makes learning fun,” said Jennifer A. Perry Vice President, Worldwide Publishing, Sesame Workshop. “This app offers a new dynamic way to experience the original book’s skills-building game play.”

Evidence from play research has shown that children can benefit educationally when engaged in hands-on activities that are of interest to them. Formative research studies conducted by Sesame Workshop on touch devices suggest that there is high appeal and replay value when children are asked to search for objects.

The special introductory price will be available through March 17, 2013. The app will be regularly priced at $1.99 (standard, iPhone version) and $2.99 (HD, for iPad).


Founded in 1967 by CEO Louis Weber, Publications International is one of North America’s leading publishers of mass market books, periodicals, and educational products, in categories including children’s, cooking, automotive, sports, reference, travel, inspirational and, most recently, digital applications for smart phones and tablet computers. The company pioneered and remains a leader in the field of interactive sound storybooks for young readers. PIL works with a wide variety of popular and respected children’s licenses, including Sesame Workshop. PIL products are sold around the globe. For more information, visit or contact Sera Hayes

p i kids is a trademark of Publications International, Ltd., and is registered in the United States.


Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark series Sesame Street. The Workshop produces local Sesame Street programs, seen in more than 150 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap. Beyond television, Sesame Workshop produces content for multiple media platforms on a wide range of issues including literacy, health, and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits, and build emotional strength to prepare them for lifelong learning. Learn more at

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