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Multilingual Sesame Street Apps for Windows Phones and Nokia Sympian^3 Debut in Microsoft Marketplace and Nokia Store

Two New Apps Available This Week in Mandarin, Hindi, Spanish, and three other languages

(New York, NY June 26, 2012) – Grover has held countless jobs on Sesame Street, most commonly as a waiter at Charlie’s restaurant. Now Grover can wait tables around the world and Bert will bring his quirky collection of bottle caps and other treasures overseas, all the while helping children everywhere learn about numeracy and counting in their local languages. Sesame Workshop, the nonprofit organization behind Sesame Street, today announced the availability of the Grover’s Number Special app and the Bert’s Bag app for Windows and Nokia Symbian^3 Phones, as the first official Sesame Street apps adapted in five different languages in addition to English. This month both domestic and international Windows  and Nokia mobile users can share in the lovable eccentricities of Bert and Grover with the two new apps available from the Microsoft Marketplace for Windows Phones, and the Nokia Store for Nokia Symbian^3 mobile phones across the United States, and countries in Asia, Latin America, and Europe. In the U.S. both apps will be available in Spanish and English for Windows mobile users, and in English for Nokia Symbian ^3 users.

Bert's BagGrover's Number Special

 

 

 

 

Grover’s Number Special and Bert’s Bag each include original Sesame Street video content and encourage visual discrimination, counting, and number recognition, with a choice of English, and one of five different local languages: Mandarin, Hindi, Spanish, Dutch, and German. The apps will be available in over forty countries in both their national languages and in English.

When Charlie, the cook, doesn’t come into the restaurant and the customer wants his lunch right away, Grover, our cute and lovable waiter, needs help in Grover’s Number Special!  Join Grover in the kitchen to catch—and count—ingredients to make delicious and nutritious meals.  All users have to do is tip their device back and forth to move the tray.  Grover tells you how many ingredients to catch, and then counts the items with you.

In Bert’s Bag, Bert’s eclectic collections are kept in brown paper bags.  What’s inside? Users must open the bag and shake out the contents to find out.  Help Bert count the silly and surprising items including marbles, coins and, of course, bottle caps in each bag.

“It’s easy to do math at home and anywhere with your preschooler,” said Scott Chambers, Sesame Workshop’s Senior Vice President and General Manager, Worldwide Media Distribution. “These latest apps featuring the Sesame Street friends encourage children and their parents to look for simple objects to count, measure, and organize. We are so pleased to share these mobile math adventures with families in over forty countries, as our young fans around the world continue to count the ways that they love Sesame Street.”

“Ultimately, people want to be spoken to in a voice they understand.  As large brands become global publishers, like Sesame Workshop, they can leverage Nokia’s resources around the world to increase the availability of world class localized content.” said Chris Surowiec of Nokia, Global Partner & Business Development Head for Kids, Family, and Education content.

Grover’s Number Special and Bert’s Bag were developed with IDEO, an award-winning design and innovation consultancy. Both apps are available now in the U.S. for a special introductory sale price of $0.99 USD each. Users may purchase apps from the Microsoft Marketplace for Windows phones and the Nokia Store for Symbian^3 Phones, or at www.windowsphone.com/marketplaceand store.ovi.com. Regular prices of $2.99 USD each will apply after this temporary introductory period.

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

Samantha Wong
Sesame Workshop
212.875.6484
samantha.wong@sesame.org

 

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