press releases

KBTC and Sesame Workshop Announce Joint Production Partnership

Leading the Innovation of Early Childhood Education

Beijing, CHINA, July 8th, 2014–Beijing Kowloon Blueocean Technology Company (KBTC), provider of the early childhood application service platform of 3ikids, and Sesame Workshop, the nonprofit organization behind Sesame Street, held a signing ceremony for joint production development at KBTC’s headquarters. KBTC’s Chairman Mr. Leo Lin; CEO Mr. Daniel Chen; VP Ms. Liu Yuying; and Sesame Workshop’s CEO Mr. H. Melvin Ming; VP Mr. Manabu Nagaoka; VP Ms. Shirley Zhu; along with KBTC core leadership team and staff members witnessed the remarkable moment of investing in early childhood education in China.

Sesame Workshop’s CEO Mr. H. Melvin Ming and KBTC’s Chairman Mr. Leo Lin.

Sesame Workshop’s CEO Mr. H. Melvin Ming and KBTC’s Chairman Mr. Leo Lin.

On behalf of each organization, Mr. Lin and Mr. Ming signed the agreement. The joint product development team will design and deliver 120 Sesame Street interactive learning program modules in five fields of early childhood education. The products are expected to be launched in China in January 2015 and will be continually enriched over time.

During the ceremony event, Mr. Ming said, “This partnership with 3iKids enables us – together- to reach even more families with content that encourages joyful, playful learning.  We are so honored to work with 3iKids to deliver content that will help young Chinese children develop skills for lifelong learning. ”

Mr. Chen stated, “The joint production center with Sesame Workshop is a new starting point of KBTC’s global strategy. It sets a great example for global collaboration. It goes beyond the partnership between two organizations and becomes the bridge of cultural exchange between two countries. Hand in hand, the joint team will leverage the latest technology and mobile interactive application platform to help young children around the world to develop lifelong learning skills, and lead the innovation for education—producing more high quality educational products and benefits for children around the world.”

Sesame Workshop and KBTC teams at partnership signing.

Sesame Workshop and KBTC teams at partnership signing.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street which reaches 156 million children across more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere grow smarter, stronger, and kinder. Delivered through a variety of platforms, including television programs, digital experiences, books and community engagement, its research-based programs are tailored to the needs of the communities and countries they serve. For more information, visit us at

About KBTC
KBTC is a fast growing mobile Internet company focusing on early childhood education application platform. With the strongest operation team, the most innovative technology, and the highest brand value, KBTC created the leading early childhood education information service platform. In 2014, KBTC became the exclusive strategic partner of China Unicom in providing early childhood application service platform of 3ikids. With the vision of “Innovation for Education”, KBTC not only creates advanced management tools for ECE organizations, capturing children’s precious growing moments, but also introduces the best global ECE resources to educators, parents as well as children. Started from 2012, KBTC 3ikids platform and babytoe products have been the choice of over thousands of kindergartens and preschools in China and outside China, and serve hundreds of thousands of teachers and families.


Beatrice Chow
Sesame Workshop
(212) 875-6586

press inquires


bottom edge
press kits
click here for press kits"

view press kits

bottom edge