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Create Your Own Stories With Elmo

Sesame Street Segment “Elmo The Musical” Inspires New Storytelling App

(New York, NY May 2, 2013) The 43rd season of Sesame Street debuted a brand new segment, “Elmo The Musical,” where Elmo’s imagination creates wonderfully musical and mathematical stories. Not only can Sesame Street viewers enjoy Elmo’s fun-filled and educational adventures on the television show, families can now create their very own stories with Elmo using the Elmo The Musical—Storyteller app. This week Sesame Workshop, the nonprofit organization behind Sesame Street, announced the new app for iPads, available today from the iTunesstore. Elmo fans can create and narrate personalized stories with characters from “Elmo The Musical,” using interactive tablet technology.

Elmo The Musical—Storyteller is a customized story building experience focusing on creativity and imagination. The app allows users to create their own stories using vivid graphics and characters from the televised “Elmo The Musical” segment. Stories are personalized through a variety of decisions made by the user by simply dragging and dropping images into each page of their digital story book. Children learn to tell a story from beginning, through middle, to end as they choose from a library of story backdrops and props, different costumed Elmo characters like “Astronaut Elmo,” and even unique characters created with the user’s personalized pictures. After a masterpiece is completed, users can either choose to listen to Elmo’s friend, Velvet, narrate their stories aloud, or record their own narration using their own voices. These special stories can be shared with other friends and family through email or sharing accounts created on the app.

“It is always important to us at the Workshop to extend the Sesame Street learning experience beyond television, so preschoolers can continue to learn and play in any setting,” said Scott Chambers, Sesame Workshop’s Senior Vice President and General Manager, Worldwide Media Distribution. “Never before have families been able to use our characters to tell their own stories, and this new app allows them to learn and connect to Sesame Street in a way that’s more personal and very special.”

Elmo The Musical—Storyteller is available now in the U.S. for iPads through the iTunes store, at a limited introductory price of $0.99. Regular prices of $3.99 will resume after this promotional period. Later this month, the app will also release on Amazon.com for Amazon Kindle Fire HD 7 and 8.9, and Kindle Fire Gen 2. Elmo The Musical—Storyteller is just one component of a greater transmedia experience themed around “Elmo The Musical.” Engaging and educational games, clips and activities are available on www.sesamestreet.org/elmo-the-musicaland mobile devices, enabling families to extend their learning and engagement beyond the broadcast program.

“Elmo The Musical” is an exciting new segment that premiered in Sesame Street’s 43rd season.  An extension of the STEAM curriculum, each 11-minute segment is an interactive, fun-filled musical adventure created by Elmo and the child at home.  Focusing on imagination and math skills such as enumeration, relational concepts, addition, subtraction, geometric shapes and many more, Elmo takes viewers on thrilling explorations as he imagines himself in “Sea Captain the Musical,” “Guacamole the Musical,” “Prince Elmo the Musical” and even “President the Musical!” Children can sing, dance, play and imagine along with Elmo on math-filled adventures!

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and resilience. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more atwww.sesameworkshop.org.

Press Contact:

Samantha Wong
Sesame Workshop
212.875.6484
samantha.wong@sesame.org

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