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China’s BesTV Offers Sesame Street Episodes on its VOD Service

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(Shanghai and New York, June 10, 2014) – BesTV, one of the largest and most influential new media companies in China, and Sesame Workshop, the nonprofit educational organization behind Sesame Street, announced the debut of Sesame Street episodes across BesTV’s media platforms including IPTV, digital TV and OTT devices.  The strategic cooperation not only includes content licensing but also cross-promotional opportunities, digital marketing, and co-development of early childhood educational content and mobile applications.

One of the featured programs will be Sesame Street’s Big Bird Looks at the World, co-produced with Shanghai Media Group.  Targeting 3-7 years old, the series, featuring Muppet friends Big Bird, Elmo and Lily, fosters children’s natural curiosity about nature and science and encourages hands-on exploration as a great way to learn.

“Sesame Workshop has been serving the needs of children in the United States since 1969 and in China since in 1983,” said Shirley Yi Zhu, Sesame Workshop’s Global Vice President and Executive Director China.  “As our mission is to help all children reach their highest potential, we are honored to work with BesTV to offer Sesame Street to its platforms, providing engaging television content, outreach, and games to hundreds of millions of families in China.”

Zhang Yue, BesTV’s Executive Vice President and CEO said, “Children’s programming, always so popular among kids, is a great way to get their attention and acceptance.  China has been pushing forward the combination of TV programs and education curriculum.  And BesTV is working hard on two fronts – online education and premium children’s shows.  Suffice it to say that together with Sesame Workshop, we can not only provide more premium educational programs but also set the stage for further cooperation in the future.  Aside from the engaging and educational programs, we are planning to add smart and interactive online programs, which will constitute an integral part of a well-rounded and versatile living room entertainment center.”

About BesTV:
BesTV New Media Co Ltd (SHA:600637) is a new-media subsidiary of Shanghai Media Group (SMG), which has launched its IPO on the Shanghai Stock Exchange.

BesTV New Media Co Ltd has launched the new media operation including IPTV business, family entertaining business, Internet TV business, OTT business, network video business, mobile TV business, mobile network business, multimedia production business, digital media research and development business, etc. The company has taken the lead of the construction of global-leading “family entertainment” industry.

About Sesame Workshop:
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at www.sesameworkshop.org.

Beatrice Chow
212.875.6586
beatrice.chow@sesame.org

 

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