press releases

Children’s Museum Jordan and Hikayat Simsim Unite for the Jordanian Children

(Amman, Jordan) November 22, 2012: Children’s Museum Jordan and the producers of the beloved educational TV program, Hikayat Simsim, have joined forces to continue an initiative that supports early childhood education in Jordan.   The inspiring Memorandum of Understanding (MOU) has been renewed for a third year! The cooperation and strategic partnership between Queen Rania Al Abdullah’s non-profit educational institution and the multimedia production company took place on Thursday, November 22, 2012.  The event took place at the Children’s Museum, headed by its Director Mrs. Sawsan Dallaq, and Mr. Khaled Haddad, General Manager of Jordan Pioneers and Executive Producer of Hikayat Simsim.

This cooperation between national initiatives will allow communities to join the fun-loving characters TonTon, JulJul and Elmo to spread Hikayat Simsim’s educational messages.  Plans are underway for interactive Live Muppet shows and distribution of educational outreach materials.  A new wave of Jordanian children nationwide will be engaged and inspired using the art of song and dance.  The renewed partnership between Children’s Museum Jordan and Hikayat Simsim will encourage young children, promoting the enrichment of literacy skills, self-expression, and mutual respect and understanding, while continuing to promote the art of learning and self-worth.

Mr. Haddad has expressed his enthusiasm towards the renewed partnership, enforcing the importance of such collaborations for the continued fostering and empowerment of Jordanian youth.

Children’s Museum Jordan and Hikayat Simsim are committed to working together to develop the local community.  With the support of private, public and non-for-profit institutions, the sustainability of early childhood education will continue, bettering the future of Jordanian children and their families.

About Hikayat Simsim:

The Hikayat Simsim educational initiative is the Jordanian co-production between Jordan Pioneers Multimedia Productions and the international non-for-profit Sesame Workshop educational organization. The project, now in its 4th season, has produced 104 television episodes and aims to revolutionize children television programming with fun interactive learning.  Beyond television, Simsim produces content for multiple media platforms on a wide range of issues including literacy, health, hygiene, road safety, respect and understanding and national pride. Initiatives meet specific needs to help young children ages 4-8 and their families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning.

Hikayat Simsim is funded by the United States Agency for International Development (USAID) and supported by a private partnership with Bank of Jordan.  It airs five days a week on Jordan Television (JTV) and Roya TV.

About Children’s Museum Jordan:

A non-profit educational initiative of Her Majesty Queen Rania Al Abdullah, the Children’s Museum is the first informal, hands-on learning environment in the Kingdom, filled each day with the joy of new discoveries.

Opened in 2007, the Children’s Museum offers children and families exciting learning experiences through play, discovery and exploration. The Museum houses over 150 interactive exhibits and an exciting array of year-round programs, ensuring that each visit to the Museum is stimulating, immersive and full of fun learning experiences for the whole family.

press inquires


bottom edge
press kits
click here for press kits"

view press kits

bottom edge