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CCTV Children’s Channel and Sesame Workshop Collaborate on Special for China

  CCTV logo Chinese Sesame logo

CCTV Children’s Channel Hosts Share the Customs Behind Chinese Spring Festival with Elmo and His Friends

January 28, 2014, Shanghai – This week, CCTV Children’s Channel begins airing a Spring Festival Special series called Happy New Year. Airing every night this week from 6:00-7:00pm and with particular themes, the program is aimed at encouraging children to learn more about Spring Festival. In addition, it is the first time that CCTV Children’s Channel hosts are meeting with the Muppets of Sesame Street. During the special, there is a segment called “Chinese New Year,” where Elmo, Cookie Monster and Lily chat with the hosts about special traditions and customs, and hear legendary stories. The one-hour special series airs this week and the “Chinese New Year” segments will be rebroadcast from January 31-February 6 on CCTV Children’s  Channel.

Happy New Year’s “Chinese New Year” is the first in-depth cooperation between CCTV Children’s Channel and Sesame Workshop, the nonprofit educational organization behind Sesame Street. The 10 segments feature CCTV children’s hosts Ju Ping, Dong Hao, Jin Guizi, Huang Wei, Xiao Lu, Red Apple and Green Bubble, Mr. Sesame, Sister Moon, Du Yue and Zhou Zhou. The themes include monster year, bid farewell to the old and usher in the new, dinner on the eve of New Year, the Year of the Horse, lion dance and Lantern Festival.

About CCTV Children’s Channel
CCTV Children’s Channel started on 28th, Dec, 2003. The key concept of Children’s Channel is respect, support, guidance and happiness. The channel respects the rights of children, supports the exploration of children’s potential and guides children’s healthy development in order to provide them with a good beginning of life and happy environment for growing up. The basic principle of CCTV Children’s Channel is healthy, interesting, inspiring, and educational. Its key words are guiding their development and shaping their future. CCTV Children’s Channel’s advanced concepts, new image and international standards have developed  into first class programming both locally and abroad.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Streetthe landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning.  Learn more about Sesame Workshop in China through the Chinese official website and Sina Weibo.

©2014. Sesame Workshop. All rights reserved.

Ju Ping, one of the most well-known CCTV children’s show hosts, chats with Sesame Street’s Cookie Monster about special traditions of Chinese New Year celebration.
©2014. Sesame Workshop. All rights reserved.

 

 

 

 

 

 

 

 

 

 

 

 

Beatrice Chow
(212) 875-6586
beatrice.chow@sesame.org

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