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Callaway Digital Arts and Sesame Street bring new educational mobile app Another Monster at the End of This Book to iPad, iPhone and iPod Touch

New York, NY – November 23, 2011 – Callaway Digital Arts, Inc. (www.callaway.com), interactive publisher of premium children’s and lifestyle mobile applications, and Sesame Workshop, the nonprofit educational organization behind Sesame Street, announce their second collaboration, Another Monster at the End of This Book for iPad, iPhone and iPod Touch.

In this sequel, fan-favorite Elmo joins lovable, furry Grover in a giggle-filled, play-along story, which builds children’s literacy skills and teaches socio-emotional concepts while engaging readers from beginning to end. Built using innovative technology and bursting with humor and rich interactive activities, which are woven right into the narrative, Another Monster at the End of This Book will provide hours of tap-happy, educational fun for kids (and grown-ups) of all ages. This time, Grover is still fearful of what awaits him at the end of the story—and finds comical new ways to prevent readers from turning pages. But the ever-curious Elmo slips past him every time—with the user’s help.

The educational app’s many features include word highlighting, hilarious animation with both Grover and Elmo, bookplate personalization so a child can add his name, and research-informed tips to help parents and children explore the story’s themes on a deeper level.

“Following the runaway success of the first The Monster at the End of This Book app, we are thrilled to bring little monsters everywhere the second installment in this best-selling series,” said Callaway Digital Arts Chief Creative Officer, Nicholas Callaway. “This time, both Grover and Elmo step off the page to interact directly with your child in a completely immersive, enriching experience that fully harnesses the potential of touchscreen devices.”

Scott Chambers, Senior Vice President, Worldwide Media Distribution, Sesame Workshop, says “Another Monster at the End of This Book enhances the fun of this title, and has been a perennial Sesame Street favorite since it was first published in 1996. This new story invites young readers on an adventure with their good friends Elmo and Grover, and the app brings it to life in a way that will capture children’s attention and have them anxious to turn the page.”

Callaway and Sesame Workshop’s first app, The Monster at the End of This Book, debuted nearly a year ago, often ranking among the top 10 book apps in the App Store, and reached number one in the books category again last week.

Another Monster at the End of This Book is now available for a limited-time introductory price of $0.99 USD from the App Store on the iPad, iPhone and iPod Touch at www.itunes.com/appstore/.

About Callaway Digital Arts

Callaway Digital Arts, Inc. (CDA) publishes innovative children’s and lifestyle applications for Apple’s iPad, iPhone, and iPod Touch devices. Funded in August 2010 with an investment from Silicon Valley’s Kleiner Perkins Caufield & Byers, we create meaningful digital experiences that transform the way families connect with media and with each other. With a grant from the Department of Education, CDA is also reinventing learning by creating a platform that builds reading and math skills for children ages two through eight. Our apps have reached the number-one spot in Books and have been featured as App of the Week and among Apple’s Best Interactive Story Apps of 2010. For more information about CDA, visit www.callaway.com.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more atwww.sesameworkshop.org.

Callaway Digital Arts press contact:
Teri Rousseau
trousseau@callaway.com

415-230-2671

Sesame Workshop press contact:
Jodi Lefkowitz
Jodi.lefkowitz@sesame.org

212-875-6497

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