The Biggest News On The Street: New Sesame Street Products From Dover!
Mineola, New York, 10/2009 — Dover Publications (www.doverpublications.com) announces its license with Sesame Workshop, the nonprofit educational organization, to create a line of activity books that offers children fun-filled learning.
“Dover Publications was founded in 1941. We’ve been publishing low-priced children’s books since the early sixties,” states Chris Kuppig, Dover’s President. “We’ve had great success with a wide variety of formats for children’s products, including coloring and puzzle books, stickers, temporary tattoos, and paper dolls. We’re bringing decades of expertise to our new partnership with Sesame Street. We’re also pleased to help Sesame Street celebrate its 40th anniversary this year.”
“Dover and Sesame Workshop both have a distinguished history of delivering products that provide a fun, interactive experience for children,” says Scott Chambers, Senior Vice President, Worldwide Media Distribution at Sesame Workshop. “We are excited that these two brands will team up for the first time to bring an array of activity formats that will transform the educational value and fun of the show onto the page in a new way.”
“Dover and Sesame Workshop believe in many of the same principles,” says Jason Schneider, Children’s Publishing Manager. “The people who create Sesame Street believe that all children deserve a chance to learn and reach their highest potential. At Dover, we’ve always stressed that our children’s books should not only be fun, they should also have an educational aspect. Our sticker books featuring Cookie Monster, Big Bird, and Elmo teach children about the colors blue, yellow, and red. And temporary tattoos of Zoe, The Count, and Grover help kids learn their 1, 2, 3s. Each one of our Sesame Street activity books will help little minds grow. And we have many more types of products planned — Dover and Sesame Street will have a long and fruitful relationship.”
“Now is the perfect time to partner with Sesame Street,” adds Steven Sussman, Director of Sales. “It’s their 40th anniversary and our products can help children and parents celebrate with their favorite characters. We publish the most affordable and high-quality stickers, tattoos, and stained glass coloring books on the market. Most of the products in the new Sesame Street line are just $2.00 each, so parents won’t have to dig deep to provide their children with entertaining and educational activity books.”
“This is the first time that Dover is publishing books featuring licensed characters, so we want to get the word out,” says Ken Katzman, Vice President, Marketing. “Unlike most publishing companies, we promote our titles directly to consumers: we send approximately 120 million emails and 3 million catalogs to readers each year. We’ll be using these channels to get people excited about our new Sesame Street releases. Besides our direct mail and web-based efforts, we will be creating a variety of custom-made displays that will appear in stores across the country. We want to make sure that every parent knows that these great books are available.”
To read more about Dover’s line of Sesame Street products, visit www.doverpublications.com/sesamestreet.
Dover Publications, Inc., founded by New Yorker Hayward Cirker in 1941, is headquartered in Mineola, New York. A niche book publishing house with over 130 employees, Dover produces titles ranging from Einstein’s The Principle of Relativity to Glitter Butterfly Stickers. Dover also publishes a full line of Gift & Activity sets, including the popular Dover Fun Kits™. More than 9,000 titles include books on architecture, astronomy, chess, clip art and fine art, crafts, history, literature, and mathematics, as well as music scores, the world’s premier paper doll line, value-priced Little Activity Books, and titles by over two dozen Nobel Laureates. More than 520 of these titles are now published as Green Editions. Mr. Cirker passed away in March 2000 at age 82, and the privately owned company was purchased by Courier Corporation. Today, Chris Kuppig is at the helm, having been named President in 2008.
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street.The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at http://www.sesameworkshop.org/.