HBO and Sesame Workshop Bring Sesame Street to Communities with the First Annual K is for Kindness Tour
HBO AND SESAME WORKSHOP, IN PARTNERSHIP WITH LOCAL PUBLIC TELEVISION STATIONS AND PUBLIC LIBRARIES, BRING AMERICA’S ICONIC AND BELOVED SESAME STREET TO COMMUNITIES WITH THE FIRST ANNUAL K is for KINDNESS TOUR, A FREE, IMMERSIVE EXPERIENCE DEBUTING JANUARY 7
Timed to and inspired by Sesame Street’s 47th season, the multi-city tour features an interactive live show, local library showcase, character meet & greets, and more!
New York, New York, December X, 2016 – HBO and Sesame Workshop—in partnership with local public television stations—announced the launch of the Sesame Street: K is for Kindness Tour, a free, multi-city experiential tour timed to and inspired by the new, 47th season of Sesame Street, the gold standard in children’s television. Created especially for preschool fans and their families, this immersive, limited-engagement tour features hands-on digital learning fun, participation from local libraries in each community including bilingual English / Spanish books and activities, “meet and greets” with the costumed characters, a 15-minute interactive live stage show starring walk-around versions of the series’ beloved characters Elmo and Abby Cadabby, and other special surprises!
“Teaching kindness has been at the core of Sesame Street since it first arrived on television and remains just as important today as it was then,” says Dennis Williams, Vice President of Corporate Social Responsibility, HBO. “The Sesame Street: K is for Kindness Tour continues in this tradition of presenting such important lessons to preschoolers. As a proud partner with Sesame Workshop and local public television stations, we will bring the joy of Sesame Street to communities and share this magical experience with children and their families who will be able to see, touch, and interact with their favorite Sesame friends up close.”
The Sesame Street: K is for Kindness Tour Schedule:
Saturday, January 7th New York (Roosevelt Field/Garden City, NY)
Saturday, January 14th Atlanta (Perimeter Mall/Atlanta, GA)
Saturday, January 21st Miami (Pembroke Lakes Mall/Pembroke Pines, FL)
Saturday, January 28th Denver (Flatiron Crossing/Broomfield, CO)
Saturday, February 4th Seattle (Westfield Southcenter Mall/Seattle, WA)
Saturday, February 11th Portland (Washington Square/Portland, OR)
Saturday, February 18th San Francisco (Stoneridge Shopping Center/Pleasanton, CA)
Saturday, February 25th Los Angeles (Westfield Culver City/Culver City, CA)
Sunday, March 5th Minneapolis (Mall of America/Bloomington, MN)
TBD Texas (TBD)
“In keeping with the Sesame Street mission, the K is for Kindness Tour aims to spark imagination, inspire a love of reading, cultivate kindness, and provide an element of surprise for children at each and every stop,” says Scott Chambers, Senior Vice President and General Manager, North America Media and Licensing, Sesame Workshop. “The tour complements Sesame Street’s kindness curriculum, which is woven throughout the new season.”
In addition to a “kindness” curriculum, the new season of Sesame Street also features everyone’s favorite furry red monster, Elmo, in a new updated, fun, and fresh version of “Elmo’s World.” In 25 five-minute installments, lessons are taught through pre-school relevant topics, live action films, and interactive thinking games such as matching, sorting, and counting. Kids accompany Elmo and his friend Smartie, an animated cell phone and learning tool, as he uses his imagination to dive into the topic of the day.
Elmo and the rest of his friends can be seen throughout season 47, as well as in previous episodes of Sesame Street currently available on HBO and PBS KIDS and on Sesame Street’s YouTube channel. Sesame Street content continues to be available to PBS KIDS viewers on weekdays and Sundays on local stations, and on the PBS KIDS Video App.
About Sesame Workshop
Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. They’re active in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit sesameworkshop.org.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services – HBO® and Cinemax® – to approximately 122 million subscribers worldwide. The services offer the popular subscription video-on-demand products HBO On Demand® and Cinemax On Demand®, as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. HBO NOWSM, the network’s internet-only premium streaming service, provides audiences with instant access to HBO’s acclaimed programming in the U.S. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.
Maria Sinopoli Spain Marketing & Communications
Impress Media PR