SEASON 40 PRESS KIT: BEHIND THE SCENES
SESAME STREET SPONSORS
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PBS KIDS and PBS KIDS GO!

SEE IT ON PBS KIDS

PBS is proud to be the home of Sesame Street for 40 years. As partners in developing content for children that positively develops the whole child, PBS and Sesame Workshop continue to evolve to meet the needs of today's children, embodying the shared mission of offering all children the opportunity to explore new ideas and new worlds through television, online and community-based programs.

PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, provide positive role models and content designed to nurture a child's total well-being. PBS's children's media and family and educator resources include PBS KIDS and PBS KIDS GO! television series, PBSKIDS.org, PBSKIDSGO.org, PBS Parents (PBSPARENTS.org), PBS Teachers (PBSTEACHERS.org), PBS KIDS Raising Readers and literacy events across the country, leveraging the full spectrum of media, technology and community to build knowledge, critical thinking, imagination and curiosity.

Empowering children for success in school and in life, only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. In September 2008, PBS KIDS GO! launched its video player (PBSKIDSGO.org/video), featuring hundreds of video clips and dozens of full-length episodes. Since its launch, the site is averaging 1.3 million streams per week. PBSKIDS.org averages nine million unique visitors a month. PBS is a nonprofit media enterprise owned and operated by the nation's 356 public television stations, serving more than 115 million people on-air and online each month. For more information on specific shows supporting literacy, science, math, and more, visit PBS.org/pressroom.

Corporation for Public Broadcasting (CPB)

CORPORATION FOR PUBLIC BROADCASTINGCPB, a private, nonprofit corporation created by Congress in 1967, develops educational public radio, television and online services for the American people. The Corporation is the industry's largest single source of funds for national public television and radio program development and production. CPB, a grant-making organization, also funds more than 1,100 public radio and television stations. For more information, visit www.cpb.org.


Beaches Resorts

The Luxury Included® Family Vacation

BEACHESWhen it comes to family vacations, no other resort company in the world offers more than Beaches Resorts. With four spectacular locations on the most beautiful beaches in Turks & Caicos and Jamaica, Beaches Resorts is the ultimate family getaway and the most comprehensive vacation available in the Caribbean including gourmet meals; premium brand wine and spirits, including an exclusive partnership with California's legendary Beringer Vineyards; luxurious accommodations; and even gratuities. With additional amenities including Butler Service; Red Lane® Spas, featuring services and treatments inspired by the region; and WeddingMoons® packages to make your wedding day just perfect. Beaches Resorts truly offers something for every member of the family.

Beaches Resorts Caribbean Adventure with Sesame Street

As a continued, proud sponsor of Sesame Street, Beaches Resorts offers another exclusive for families, the Beaches Resorts Caribbean Adventure with Sesame Street, where kids can spend their vacation with their favorite friends from the Sesame Street gang. With daily activities ranging from appearances by walkaround characters, special character breakfasts and celebratory parades, to weekly stage shows featuring "Story Time with Elmo," "Baking Cookies with Cookie Monster," "Learning to Dance with Zoe," "Exploring with Grover," "Making Music with Bert & Ernie," and "Discovering Magical Treasures with Abby Cadabby," there's always fun on hand at Beaches Resorts.

Grown-up Fun in the Sun with Kids in Tow

Beaches Resorts makes adults and kids of all ages true believers in the phrase "fun for everyone!" Fun for everyone means outrageous waterparks; XBOX® 360 Game Garages; Crayola Art Camps; and exclusive Kids Camps with a full schedule of age-appropriate activities, as well as, childcare provided by expertly trained Certified Nannies. Additionally, brand new teen and tween programming will keep coming-of-age guests on their toes, whether dancing the night away at aqua-themed nightclub, Liquid; learning how to spin vinyl at the Scratch DJ Academy; or lounging and mingling with new friends at Trench Town.

A WonderFALL Celebration this Fall

Beaches Resorts' popular WonderFALL Celebration, an annual fall travel program designed expressly for families with young children, returns this year. Throughout the fall season, all four Beaches Resorts in Turks & Caicos and Jamaica will roll out the red carpet for tiny tots, complete with special treats and surprises. Families traveling to Beaches Resorts this WonderFALL will enjoy all new activities – including Halloween-themed activities such as a Fall-O-Ween Fun House, trick or treating, costume parties and the premiere of a Fall-O-Ween stage show; extraordinary savings; and even more Sesame Street fun, including the debut of everyone's favorite number-loving Muppet™, The Count.

More Beaches Resorts Excitement To Come!

Beaches Resorts is part of the Sandals Resorts family, the Caribbean's largest operator of Luxury Included® resorts, and has been voted the World's Best Family All-Inclusive Resort for 11 years in a row. Beaches Resorts offers four locations on the Caribbean's best beaches: Beaches Negril Resort & Spa, the flagship property located in Negril, Jamaica; Beaches Turks & Caicos Resort Villages & Spa in Providenciales, Turks & Caicos; Beaches Sandy Bay in Negril, Jamaica; and Beaches Boscobel Resort & Golf Club in Ocho Rios, Jamaica.

In spring 2009, Beaches Turks & Caicos Resort Villages & Spa revealed a $125 million resort expansion, the Italian Village and expanded Pirate's Island Waterpark. This amazing new resort village features 162 luxurious family suites; five gourmet restaurants, bringing the resort's total number of dining options to 16; Beaches Resorts' exclusive 21 and under, aqua-themed nightclub, Liquid; and the Caribbean's most comprehensive waterpark complete with water slides, lazy river and surf simulator.

For more information about Beaches Resorts, call 1-800-BEACHES (1-800-232-2437) or visit the Web site at www.beaches.com.

McDONALD'S CORPORTATION

i'm lovin' it'McDonald's® is proud to support Sesame Workshop's mission to help children reach their full potential through learning, laughter and wonder.

It all began back in 1955 when Ray Kroc opened his first McDonald's® restaurant in Des Plaines, Ill. Today, McDonald's is the world's leading food service retailer with more than 30,000 local restaurants serving 52 million customers in more than 100 countries each day.

An important part of McDonald's rich history is their commitment to the education of children. In step with their efforts of bringing a sense of joy and imagination to life, McDonald's feels that there are few things as special as the curiosity, happiness and wonderment of a child. In this spirit, McDonald's invests in the education of young people around the world through programs designed to teach them about everything from seat belt and fire-safety to science and world history. One of the other ways that McDonald's demonstrates this commitment to children is through their support of Ronald McDonald House Charities.

McDonald's is proud to help support Ronald McDonald House Charities®:

Ronald McDonald House Charities®, a non-profit, 501(c)(3), creates, finds and supports programs that directly improve the health and well being of children worldwide. Its goal is to make an immediate, positive impact on as many children as possible through its global network of local Chapters in 52 countries and regions.

In addition to its cornerstone Ronald McDonald House® program and the Ronald McDonald Family Room® and Ronald McDonald Care Mobile® programs, RMHC® makes grants to not-for-profit organizations to help children everywhere. To date, Ronald McDonald House Charities and its global network of local Chapters have awarded more than $460 million in grants to children's programs worldwide.

To find out more information about McDonald's, please visit www.mcdonalds.com. To learn more about Ronald McDonald House Charities, please visit www.rmhc.org.

EARTH'S BEST®

Earth's Best ORGANICEarth's Best was founded on the belief that babies should begin their lives eating wholesome, pure foods harvested by organic farming practices that help to enrich the earth's soil and water supplies for future generations to come. That belief still holds true today as Earth's Best celebrates 25 years of nurturing babies the purest way.

At its inception Earth's Best consisted of only six jarred food varieties. Over time, the brand has grown to include a complete line of organic infant foods all made without the use of potentially harmful chemical fertilizers and pesticides including infant formulas with DHA and ARA, cereals, over 60 jar varieties in single and unique flavor combinations for all stages of a baby's life, plus teething biscuits and juice. The brand's more recent introductions of Earth's Best Sesame Street fortified toddler products, baby body care products made with organic ingredients and earth-friendly TenderCare® Chlorine Free Diapers and Wipes help to ensure that we nurture babies from head to toe with products that are not only "better for baby" but better for the environment.

Earth's Best Supports the "Healthy Habits for Life™" Initiative - 2005

With a strong belief that organic foods are best for children of all ages, Earth's Best introduced a line of Sesame Street organic toddler products in partnership with Sesame Workshop and their "Healthy Habits for Life" initiative, providing a great start to a lifetime of good health. This campaign utilizes a coalition of partners and an advisory board of health, nutrition, fitness and education experts to develop and distribute multi-media, age-appropriate information targeted to preschoolers and their caregivers, empowering them with knowledge and positive attitudes about their bodies, while providing tools to encourage a great start to a lifetime of good health. The Earth's Best Sesame Street line launched with breakfast cereals and snacks and later expanded to organic soups made with whole grain pasta and frozen foods. All Earth's Best Sesame Street products are specially formulated for toddlers with iron, zinc and six B vitamins.

Earth's Best further supports the "Healthy Habits for Life" program in-store via packaging, point of sale materials, pallet programs, in-store demos, as well as a specific destination of product and nutritional information at www.earthsbest.com. All Earth's Best Sesame Street packaging contains fun, educational activities for children and proudly displays the "Healthy Habits for Life" icon. Brochures are distributed with activities for children and tips for parents on how to encourage healthy eating habits for their children and the entire family. The Earth's Best website promotes further the benefits of living a healthy life style and making the right food choices. Sesame Workshop, the nonprofit education organization behind Sesame Street, puts the proceeds it receives from sales of its products right back into Sesame Street and its other project for children at home and around the world.

For more information on Earth's Best and how we can help you to incorporate healthy eating into your family's daily life visit www.earthsbest.com.

Earth's Best(R) is a registered trademark of The Hain Celestial Group, Inc.

PNC

PNCPNC recognizes that learning in a child's early years is essential for their long-term success, and is pleased to be a first-year on-air sponsor of Sesame Street. In 2004, The PNC Financial Services Group, which is the principal funding source for the PNC Foundation, established PNC Grow Up Great and PNC Crezca con Éxito, a comprehensive bilingual, corporate-based school readiness program.

Through the 10-year, $100 million program, which focuses on underserved children, PNC provides the leadership, advocacy, funding, tools, and volunteers to help educate parents, caregivers, and communities on how to prepare young children for school and life.

From the beginning, PNC Grow Up Great has partnered with Sesame Workshop to help increase awareness of the value of quality early childhood education. In the process, Sesame Workshop created bilingual, multiple media "Happy, Healthy Ready for School" kits for the program. More than 500,000 kits have been distributed for free. The kits provide helpful tips and fun activities for children and families to turn everyday moments into learning opportunities.

Last year, with major support from the PNC Foundation, Sesame Workshop launched "One World, One Sky: Big Bird's Adventure." The planetarium show with Elmo, Big Bird and Hu Hu Zhu was designed to introduce children to the wonders of astronomy. As children explore the sun, moon, and stars, they are also learning how people all over the world are connected and how everyone everywhere shares the same sky.

The PNC Foundation has distributed $17 million in grants to early childhood education centers and other initiatives that support early childhood education as part of Grow Up Great. Through PNC arts and science grants, teachers receive professional development training and children gain opportunities they may not otherwise have to broaden their experience and knowledge. In 2009, PNC launched Grow Up Great with Science, an initiative which supports 14 regional science centers and non-profit organizations to enhance early science education. The funding enables the organizations to help teachers create classroom activities for children and to extend free visits to the centers' interactive exhibits to families. PNC has also supported many arts and cultural institutions to create programming for preschoolers. Studies have shown that an arts-rich environment helps children succeed in school and improves cognitive learning skills.

PNC employees have volunteered more than 115,000 hours since the initiative's launch to help young children succeed in school and life. PNC encourages employee involvement through a progressive policy that permits 40 hours a year of paid time off to volunteer.

PNC leverages the influence of its executives with the corporate community, policymakers and other key influencers to elevate public/private discussions about the importance of access to quality early childhood education. PNC Chairman and Chief Executive Officer James E. Rohr serves as honorary chair of the Pennsylvania Early Learning Investment Commission along with Pennsylvania Governor Edward G. Rendell. Made up of business leaders from across the state, the commission seeks support for public investment in early learning. For his many efforts in support of early childhood education, Sesame Workshop honored Jim Rohr and PNC with its Corporate Honoree Award in 2007.

In addition, PNC Grow Up Great has assembled an Advisory Council of early childhood experts from academia, medical professions and not-for-profit leaders who provide issue expertise and guidance for the program. Along with Sesame Workshop, PNC works in partnership with Family Communications, Inc., producer of Mister Rogers' Neighborhood, and Head Start, as well as local organizations across its multi-state region.

The Good Egg Project

Good Egg ProjectAs part of the Good Egg Project, America's egg farmers are proud to sponsor Sesame Street and its mission to educate children. The Good Egg Project is an effort by America's egg farmers and the American Egg Board to educate people about modern egg farming, encourage participation from families in their communities and help the hungry by donating eggs to America's food banks. The Good Egg Project also aims to educate families about how eggs get from the farm to their breakfast tables along with the many health benefits of eating eggs.

In an effort to fight hunger, America's egg farmers are asking people to take the Good Egg Project pledge to "Eat good. Do good everyday." In addition to the millions of eggs America's egg farmers donate to the hungry annually, for every pledge made, America's egg farmers will also donate one egg to Feeding America, up to one million eggs!

The Incredible Edible Egg

For generations, America's egg farmers have been committed to caring for animals and providing nutritious and affordable eggs to consumers. Eggs are all-natural and, at an average of just 13 cents a piece, eggs are one of the most affordable sources of high-quality protein and deliver a big nutrient bang for the buck. The high-quality protein in the incredible edible egg provides the mind and body energy families need to keep going throughout busy days.

Visit www.GoodEggProject.org to learn more about modern egg farming and how to give back to the community and live more healthfully. Families can also visit www.incredibleegg.org for kid-friendly recipes for breakfast, lunch and dinner.