WebMD and Sesame Workshop

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WebMD, the leading provider of health information services, and Sanford Health, the largest not-for-profit rural health care provider in the United States, have teamed up to develop a comprehensive suite of resources designed to give children ages 2-16 the foundation and memorable resources for leading healthier lives.

fit is a new and unique platform developed using a combination of the latest scientific and behavioral research designed to educate, motivate, and inspire children of all ages, their parents and health influencers (school nurses, coaches etc.) to modify negative lifestyle patterns and change behavior in an effort to live a balanced, healthy lifestyle.  Fit can be found online at Fit.WebMD.com and Webmd.com/raisingfitkids.

The FIT Platform combines 4 aspects of life to create a holistic approach to fit living. Whole-life fitness goes beyond proper nutrition and regular activity and includes:

  • FOOD:  How you eat (Nutritional Fitness)
  • MOVE: How you exercise (Physical Fitness)
  • RECHARGE: How you relax and rest (Restorative Fitness)
  • MOOD: How you respond to your emotions (Emotional Fitness)

Each of the Fit Pillars is interconnected, and each Fit Pillar has a direct effect on the health of our children.

With the mission of delivering the most comprehensive and engaging experience possible, Sanford Health and WebMD have collaborated with Sesame Workshop. Together WebMD, Sanford Health and Sesame Workshop will deliver Sesame Street’s innovative and educational programming to the Fit audience (at: insert link) to encourage children and their parents to establish easy and fun healthy habits around the 4 pillars throughout their everyday moments.

There’s a window of opportunity during a child’s preschool years in which her early social environment can impact the development of healthy habits. This is the point in a child’s life where information provided by Sesame Workshop can have a big impact, establishing a foundation of healthy habits in a fun and engaging way that is singular to the Sesame Workshop approach, and is also practical, developmentally appropriate, and culturally relevant.

In response to the growing childhood obesity epidemic in America, Sesame Workshop launched the Healthy Habits for Life initiative in May 2004 on Capitol Hill, to harness the power of Sesame Street to guide children and their caregivers through the everyday learning moments related to healthy eating, the importance of active play and other healthy habits such as hygiene and rest.  Featuring a coalition of partners and an advisory board of health, nutrition, fitness and child development experts, the program was created to develop and distribute multi-media, age-appropriate content. For more information on Healthy Habits for Life please visitwww.sesameworkshop.org/healthyhabits.

As the nonprofit educational organization that revolutionized children’s television programming with the landmarkSesame Street, Sesame Workshop produces local Sesame Street programs, seen in over 150 countries, as well as other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces educational content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.