Susan Tofte is Sesame Workshop’s Archivist.

“A life is not important except in the impact it has on other lives.” – Jackie Robinson

Of the hundreds of celebrities who have appeared on Sesame Street, Jackie Robinson is one of the most notable. Workshop co-founder Joan Ganz Cooney met with Robinson in 1969 when she was working to build awareness and outreach prior to the show’s November premiere. Reaching out to Robinson and his connections made sense.

Since retiring from baseball in 1956, Robinson was active in the civil rights movement, working on campaigns for the N.A.A.C.P and developing affordable housing for low-income families. At the meeting, Joan screened the pitch reel for Sesame Street, distributed promotional materials, and talked about the Workshop’s early outreach efforts in poor communities. Robinson must have seen promise in the show. He appeared in the first season, becoming the first athlete to swing by Sesame Street.

In his segment, Robinson recites the alphabet while animated letters appear on the screen next to his head. His speech does not have the cadence or dramatic pauses of James Earl Jones, or the comedic timing of Bill Cosby or Richard Pryor. Unlike the professional athletes that appear on the show today, Robinson did not wear his team’s uniform, or hold a baseball bat or glove to indicate to preschoolers he was a baseball player. He does not banter with Muppets, wear zany costumes, or use catchy songs to help entertain.  But Robinson’s appearance on Sesame Street is worth watching with each new generation of Sesame Street viewers, because it gives parents an opportunity to introduce their children to a remarkable person. Jackie Robinson overcame great adversity to become the first black man to play major league baseball. His remarkable accomplishments on and off the field were a monumental contribution in the civil rights movement.

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Joe Hennes works at Sesame Workshop and is the co-proprietor of Tough Pigs.

Over the course of Sesame Street’s 43-year history, characters come and go.  Not everyone can be a Grover or Cookie Monster, lasting decades while still staying fresh and entertaining.  For every Big Bird, there’s a Roosevelt Franklin.  For every Bert and Ernie, there’s a Biff and Sully.  Despite the fact that these characters aren’t around anymore, we still hold a lot of love for them and the joy they gave us over the years.

One of our favorite examples is the great Don Music, the absent-minded composer who fought through his frustration to pen such classics as “Mary Had a Bicycle” and “Drive, Drive, Drive your Car”.  He showed us that creating art isn’t easy, and the final result isn’t always what you expected it to be.

You may not have known that Don Music is responsible for some of your favorite songs.  Before Mary had a little lamb, Don put her on a bicycle. Before Yankee Doodle put a feather in his cap, he cooked some fat spaghetti and called it macaroni. He even wrote a song about how to get to Yellowstone Park, which might sound strangely familiar to fans of the show.

Don Music’s talents weren’t relegated to just his musical career, as he was also the mastermind behind one of our country’s most important documents: The Declaration of Independence.  Don, playing Thomas Jefferson, plays his part in the American Revolution with the help of Grover, who attempts to bring him a new quill.  Just imagine, without Don Music, we might still be under the rule of the British government!

Don Music was performed by the infinitely talented Richard Hunt from his debut in 1974 until Hunt’s passing in 1992.  Several years later, the remaining Don Music sketches were pulled from Sesame Street after several children imitated Don’s unfortunate tendency to bang his head against his piano in frustration.

While Don Music may have hung up his baton and retired, he lives on in classic DVDs like Old School v.2, on YouTube, and in our memories, especially when we get a song stuck in our heads and we just can’t seem to remember how that last line goes…

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Many low-income families did not own a television set and were barely even aware of public television in 1969. Before Sesame Street could be introduced to these families, there needed to be televisions. The Workshop distributed donated televisions to daycare centers, housing projects, libraries and churches throughout New York City. Mobile viewing units brought the show to inner city neighborhoods, to Appalachia, the Choctaw and other Native American communities and to the children of migrant workers. The mobile classrooms offered facilities for fifteen children at a time to watch the show and participate in playful learning activities directed by volunteer teachers from the community.

Soon after Sesame Street aired, there was an overwhelming demand from parents and teachers for information on the show. To meet this demand, the Workshop partnered with local public television stations to produce and distribute promotional materials. Time, Inc. produced a set of parent-teacher guides to help identify the show’s curriculum goals and provide lesson plan guides for the classroom. By the second season, the Workshop created an outreach division called Community Education Services (CES) and set up 10 small satellite offices. The offices were staffed with 2-3 dedicated workers to work with populations in need in New York, Boston, Chicago, Detroit, New Orleans, San Francisco, Oakland, L.A., Dallas, and Biloxi.

Even the Sesame Street Muppets and cast got involved in the outreach efforts. A touring cast including Gordon, Susan, Bob, Mr. Hooper, and Big Bird went on a seventeen city cross-country tour performing free shows for children. The tour included a stop at the Nixon White House to perform for the children of ambassadors from around the world. Jessie Jackson and his PUSH coalition in Chicago organized four shows in two days and reached over 10,000 kids in the Chicago area in 1970. In three years, the touring show was estimated to have attracted half a million children.

Bringing televisions to communities through television drives and mobile units, touring Muppets with the cast of Sesame Street, and operating field offices around the country were original, creative ways to bring Sesame Street into communities. Today, in Bangladesh, our outreach means that kids in rural areas can watch the show delivered by rickshaw in the country. In the United States, recent educational initiatives such as science education and military deployment, economic uncertainty and oral health are available for free download on the web. Each outreach effort is a simple extension of our mission to reach and teach children.

The Sesame Workshop Blog