Literacy. It’s been at the heart of Sesame Workshop’s mission since Sesame Street began airing in 1969. We’re continually spreading our message of laughter and learning to new countries and utilizing emerging technological platforms to educate American preschool children. All the while, literacy remains a central element of Sesame Worskhop’s curriculum, no matter where or how a child is seeing our educational material.
That’s why we’re excited to partner with the Insurance Industry Charitable Foundation whose National Early Childhood Education Initiative focuses on literacy for young children, particularly those in underserved communities around the U.S. The partnership will develop a program that provides children, parents, caregivers, and facilitators with tools to support young children’s development of essential literacy skills around rich conversations, reading, and writing. This program will provide rich and engaging opportunities for IICF Volunteers. Read More
CA Technologies Chief Marketing Officer Andrew Wittman and Super Grover 2.0
Students in the United States are falling behind their peers globally in the subjects of science, technology, engineering and math, known as STEM. That is why Sesame Workshop and CA Technologies, a leading IT management solutions company, have partnered to encourage young children to focus on STEM learning even before they reach kindergarten. Read More
Sesame Workshop Co-Founder Joan Ganz Cooney signs a contract with Random House in 1984.
In January 1970, less than two months after Sesame Street first aired, Joan Ganz Cooney, the co-founder of Sesame Workshop, received a letter.
“Our editorial staff in particular and many other of our associates have been watching the outstanding progress of your Sesame Street show with real respect and admiration,” read its opening line.
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From the Planet Water PSA starring Elmo
2.6 billion people don’t have access to clean sanitation water and 72% of them live in Asia. Unsafe drinking water is a major cause of diarrhea, which is the second leading killer of children. Over 880 million people in the world lack access to safe drinking water and 55% of them live in Asia.
Water health and hygiene is one of the major issues facing young children in Asia. That’s why Sesame Workshop has teamed up with Planet Water to launch the Asia Water-for-Life project. Beginning in Indonesia and expanding into the Philippines, Vietnam and India over the next few months, this multimedia educational program, which includes a social media campaign and PSAs starring Elmo, teaches children about basic hygienic practices like hand washing and why failing to do so encourages the spread of germs. The beloved Sesame Street MuppetsTM will play a critical role in ensuring young Asian children learn these important lessons.
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