“Every year almost 1.3 million people are killed and millions more injured on the world’s roads – and many of those victims are children. That is simply unacceptable.”
Those words, spoken by New York City Mayor Michael Bloomberg last week, are taken very seriously here at Sesame Workshop. Continuing its support of the UN’s Decade of Action for Road Safety, the nonprofit organization behind Sesame Street is working with partners from around the world to help raise awareness and promote safe road practices. Most recently, we teamed up with Mayor Bloomberg and the family of former South African President Nelson Mandela to help support the Zenani Campaign, aimed at increasing road protection for children, especially those in developing countries.
According to some estimates by 2015 road crashes will be the number one killer of children in Africa, surpassing both Malaria and AIDS. Nelson Mandela himself has already lost a young family member to a traffic accident: Zenani Mandela, for whom the campaign is named.
Promoting the health and wellbeing of children the world over is at the core of Sesame Workshop’s mission. That’s why Sesame Street’s Road Safety Ambassador Grover and the rest of the Sesame Street family are happy to lend their support to the road safety education and outreach initiatives being pioneered by the Mandela family and the United Nations.
To learn more about the work we do to encourage road safety, click here.