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October 11, 2013

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Sesame Street Teaches Literacy with New Digital Destination

By Graydon Gordian


By the age of four, a child from a high-income family has been exposed to 35 million more words than a child from a low-income family. Low-income children miss out on over 400 hours of literacy-related activities that high-income children experience. This gap in literacy and vocabulary must be closed. That’s why Sesame Workshop has partnered with the Insurance Industry Charitable Foundation, known as the IICF, to launch Every Day is a Reading and Writing Day, a digital resource that will help children improve their reading and writing skills from an early age.

Every Day is  Reading and Writing Day includes videos, games, and activities for children and parents that will help young children develop the critical literacy abilities they need as they enter kindergarten. It also includes tips for parents, caregivers and volunteers who are looking for effective ways to encourage the children in their lives to read and write.

This wonderful multimedia educational tool wouldn’t be possible without the support of the IICF. Since 1994, the IICF has provided grants, volunteer service and leadership to communities throughout the country. By partnering with Sesame Workshop, the IICF’s commitment to improving literacy rates across America has found a furry and fun-filled expression online.

To learn more about the Insurance Industry Charitable Foundation and all the work it does to support communities and enrich lives across the United States, click here. To explore the videos, games and other digital tools Sesame is using to increase literacy across the country, click here.

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March 19, 2013

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Sesame Workshop Partners with IICF to Support Literacy

By Graydon Gordian


Literacy. It’s been at the heart of Sesame Workshop’s mission since Sesame Street began airing in 1969. We’re continually spreading our message of laughter and learning to new countries and utilizing emerging technological platforms to educate American preschool children. All the while, literacy remains a central element of Sesame Worskhop’s curriculum, no matter where or how a child is seeing our educational material.

That’s why we’re excited to partner with the Insurance Industry Charitable Foundation whose National Early Childhood Education Initiative focuses on literacy for young children, particularly those in underserved communities around the U.S. The partnership will develop a program that provides children, parents, caregivers, and facilitators with tools to support young children’s development of essential literacy skills around rich conversations, reading, and writing. This program will provide rich and engaging opportunities for IICF Volunteers. Read More

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