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UnitedHealthcare and Sesame Workshop Partner to Promote Healthy Eating Habits

By Graydon Gordian


It’s not enough to just make healthy food choices for our children. We have to get them excited about healthy food like fruits and vegetables so that they establish lifelong healthy habits. That’s why UnitedHealthcare and Sesame Workshop have come together to produce a 30-second public service announcement (PSA) entitled “Eat a Rainbow.”

The segment, which features Dr. Reed V. Tuckson, Senior Medical Advisor to the United Health Foundation, and Sesame Street’s Abby Cadabby, encourages children to eat food that comes in a variety of colors: oranges, bananas, blueberries, green beans and tomatoes. By including all the colors of the rainbow, children can have fun while learning how to have a balanced diet. The PSA is part of Healthy Habits for Life, a partnership between Sesame Workshop and UnitedHealthcare that includes bilingual (English/Spanish) educational materials that encourage children to eat healthy and help parents make fruits and vegetables fun for their children.

To learn more about the work Sesame Workshop and UnitedHealthcare do to make sure children grow up healthy and happy, click here.

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Sesame Street Swings by the White House for the Annual Easter Egg Roll

By Graydon Gordian


The beloved Sesame Street Muppets have a long and storied history of visiting the White House. But that doesn’t mean we’re any less excited when we get invited back! This past weekend Gordon, Abby Cadabby, Rosita, and Elmo stopped by home of the first family to take part in the White House’s annual Easter Egg Roll.

The theme this year was “Be Healthy, Be Active, Be You!” The day was focused on ways families could eat healthy and stay physically active, a cause to which both the first lady Michelle Obama and Sesame Workshop are dedicated.

To learn more about the White House’s Easter Egg Roll, click here. To learn more about Sesame Workshop’s commitment to encourage healthy living habits in our children, click here.

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September 07, 2012

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An Elmo a Day Keeps Apples on the Way

By Jennifer Kotler


Elmo is the man… err, monster these days! Headlines all across the nation are giving him credit for making apples more appealing.  A new study published this month in the Archives of Pediatrics and Adolescent Medicine conducted by researchers at Cornell University found that children ages 8 to 11 were 65 percent more likely to add an apple to their lunch in their school cafeteria when Elmo stickers were placed on the apples compared to when the apples had no stickers. Sesame Workshop had no input or knowledge into this study until it came out in the press, but it reconfirms our own and others’ research on the power of beloved characters in influencing food choices and other behaviors.

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Supporting Family Child Care: A Conversation with Barbara Sawyer

By Liza Dorison


Barbara Sawyer is the Director of Special Projects at the National Association for Family Child Care (NAFCC) and has worked in the early care and education field for over thirty years. From the time Sesame’s Healthy Habits for Life initiative launched in the early 2000’s, the NAFCC has been a key partner with Sesame Workshop to deliver these crucial messages on nutrition and physical activity. With the NAFCC’s support and through their national network of providers, Healthy Habits for Life materials have reached thousands of children in family child care.

Last week in continuation of this partnership, Barbara joined with Sesame Workshop’s Outreach staffers at the NAFCC’s Annual Conference in Atlanta, Georgia, to host a roundtable discussion of experts, representing the nutrition, physical activity, and early education fields.

Before the event, we caught up with Barbara to talk about family child care and the NAFCC’s work in obesity prevention.

Sesame Workshop:  What can you tell me about the National Association for Family Child Care and the particular ways it supports child care providers?

Barbara Sawyer: The National Association for Family Child Care is a non-profit organization that promotes quality child care by strengthening the profession of family child care. The goals of the association include strengthening state and local associations as the primary support system for individual family child care providers, promoting a professional accreditation program which recognizes and encourages quality care for children, and representing family child care providers by advocating for their needs and collaborating with other organizations. The NAFCC is one of the only membership organizations that is dedicated to family child care providers who work in their own home with primarily a small group of children. About 65% of these providers work independently and do not have an assistant; therefore they are the only adult with the children. One of the ways the NAFCC works to improve the quality of this care is by inviting the providers to belong to a peer support group.

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