On Sesame Street, we love celebrating milestones. From a child’s first birthday to their first day at school, these are special moments that we believe are worth celebrating. That’s just one of the many reasons Party City is excited to be one of Sesame Street’s newest sponsors. Read More
On Tuesday, Dr. Jeanette Betancourt, Sesame Workshop’s Senior Vice President, Outreach and Educational Practices, had the opportunity to participate in the Financial Literacy and Education Commission Public meeting at the Department of the Treasury in Washington, D.C. During her presentation (embedded above) we were able to share some exciting information about the impact our financial literacy outreach initiative, For me, for You, for Later, is having on young children and their parents across the country.
We discovered that families using our financial literacy outreach materials experienced significantly less stress when discussing financial education as a family. Parents were equipped with strategies to introduce basic concepts of financial education to their children and were increasingly focused on financial awareness themselves. In addition, educators who used the kit were increasingly willing and able to introduce financial education into their curriculum.
For me, for You, for Later is just one of the many ways Sesame Workshop is using the power of our beloved characters to help young children achieve their highest potential. To take a look at our financial literacy outreach materials, click here. To learn more about our financial literacy outreach initiative, click here.
It’s a wonderful day, and not just cause the sun is shining on Sesame Street. It’s a wonderful day because this morning we learned a new friend was moving in to the neighborhood. Armando, or “Mando” as the gang on Sesame Street has nicknamed him, is join the cast on the upcoming 44th season.
Played by actor Ismael Cruz Córdova, Mando is part of Sesame’s increased focus on engaging with and educating children in the Hispanic community in the United States. The show is constantly evolving and has a long-standing history of modeling a diverse community. As producers were identifying the realities of the changing American population, it was important to represent that diversity in the new addition to the cast. “Armando,” a writer from Puerto Rico, will join Maria (played by Sonia Manzano), Luis (Emilio Delgado) and Muppets™ Rosita and Ovejita (Carmen Osbahr) as part of Sesame Street’s bilingual community.
To learn more about Mando and his new home on Sesame Street, check out the video above.
By Maura Regan
On June 6, K.I.D.S – Kids in Distressed Situations – will be honoring Maura Regan, Sesame Workshop’s Senior Vice President and General Manager, Global Consumer Products, at their annual Women in Industry Luncheon.
Throughout Sesame Street’s history, we’ve seen the power that our characters have. When children interact with Cookie Monster, Big Bird, Elmo and the gang, their faces light up and even a bad day can turn around quickly. And while a gently used item can elicit the same effect, there’s something special about a brand new toy, shirt, or similar item. Knowing that this is yours – and only, and always yours – carries a bit of extra weight.
A few years ago, a friend in my professional network introduced me to an organization called K.I.D.S. – Kids in Distressed Situations – which provides new, in package items to children in need around the globe. Even in our own backyard, we’ve seen this need pop up; for example, when Hurricane Sandy struck the Eastern Seaboard, thousands upon thousands of children found their foundations shaken. As active members of our communities, both Sesame Workshop and K.I.D.S. look for ways to help. And like Sesame Street, K.I.D.S. goes in with solutions, not just ideas.
The nuances of the retail world result in a significant amount of product – all new, never used – which goes unsold. Sometimes those items sit in warehouses until they eventually become unusable or are otherwise destroyed. But K.I.D.S works with licensees and others in the retail supply chain to get those products into the hands of children like those affected by Sandy, and for free. Their work is done with immediacy, and they are able to make a meaningful difference in the lives of children.
Sesame, also being an organization which is committed to empowering the lives of children, is glad to be working with K.I.D.S whenever we can. In fact, they may be honoring me, but the true honor is ours.
By Susan Tofte
There is a scene in the promo film for Sesame Street where ad-men type Muppets in business suits meet around a large conference table debating potential names for the show. Ridiculous titles are suggested like the Two and Two Ain’t Five Show and the Itty-Bitty, Farm-and-City, Witty-Ditty, Nitty-Gritty, Dog-and-Kitty, Pretty-Little-Kiddie Show. Rowlf the Dog fires the entire group of Muppets and Kermit the Frog eventually comes up with the name Sesame Street. “You know, like ‘Open Sesame.’ It kind of gives the idea of a street where neat stuff happens,” he suggests. Read More
By Joe Hennes
Joe Hennes works at Sesame Workshop and is the co-proprietor of Tough Pigs.
The 4th of May has become an unofficial holiday for fans of the Star Wars films. While the date seems arbitrary, it’s a day when we can all break out the pun, “May the Fourth be with you”. A play on words like that absolutely deserves its own holiday.
But why, you may be asking, is the Sesame Workshop blog writing about Star Wars? That’s a perfectly good question, and much easier to answer than “What’s a Midichlorian?” You might be surprised to learn that R2-D2 and C-3PO traveled from their galaxy far, far away to visit the most famous street in the world (or perhaps the universe??). Read More
By Me Ra Koh
Sesame Workshop and professional photographer and TV photo expert Me Ra Koh have joined forces to bring you the “My World” photo contest with grand prizes that include a luxury, family vacation from Sandals or one-on-one coaching from Me Ra Koh and more! Click here to enter your own My World photos! Deadline is May 4th! Find Me Ra at www.merakoh.com.
I will never forget the afternoon it happened. Pascaline, my daughter, was 18 months old and playing on the living room floor. The afternoon sun began to spill into the room and illuminated her with this magical, golden light. Everything in me wanted to capture that moment, to make time stand still. But I didn’t even own a camera. At thirty years old, I decided to buy my first camera. Ten years later I’m still in love with the magic of photography. For years I assumed good photography was out of my reach. I’m so glad I found I was wrong. Whether we are documenting the latest blanket fort our child has built or our baby’s chubby legs, there are several simple ways to tell their story and capture their world through the photos we take, even if you don’t have a professional photography background.
Here are five photo tips for capturing your child’s world. You don’t have to own an expensive camera for these photo tips. The built in camera of your SmartPhone will do the trick. Knowing what story to tell is the focus. Read More
April is the month of the military child, and as it comes to a close we want to provide you with some information to help illuminate the experiences of children in military families. It’s important to remember both the unique challenges children from military families face and the resilience skills they possess that help them to thrive when facing those challenges. Sesame Workshop remains committed to providing military families with the resources they need to ensure their children achieve their highest potential.
By Kurt Swenson
Permit me to introduce you to a couple of our Irish friends. The big purple one you see on the left in the picture above is Potto Monster. He’s a jovial, caring, slightly neurotic inventor. The redhead with the big ears on the right is Hilda the Hare. She’s a rambunctious and energetic Irish Hare. And they’re the best friends who populate Sesame Tree, our adaptation of Sesame Street, produced for the children of Northern Ireland. Read More