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The Electric Company and Sesame Street Present: Military Families Near and Far

By Pam Hacker

On November 5th, Sesame Workshop launched a new collection of resources for military families at Joint Base Myer-Henderson Hall. Families who attended the celebration on Nov. 5 were greeted by Joint Base Myer-Henderson Hall Commander, Colonel Carl R. Coffman, Office of the Secretary of Defense’s Principal Director of Military Community and Family Policy, Charles Milam, Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury Director, Navy Captain Paul S. Hammer, and Sesame Workshop president and CEO, H. Melvin Ming. Families experienced interactive performances by Sesame Street and Electric Company characters, explored the Military Families Near and Far website and the free Feel Electric! mobile app; as well as participated in other family fun activities. In addition, families saw the debut of the new “Let It Out” music video, which further supports self-expression and feelings vocabulary.

The new initiative was created in cooperation with the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury. The goal of these resources are to extend the reach and effectiveness of the already existing program. This includes a bilingual website with information designed to connect families to one another and provide information to how to deal with the unique problems facing military families. In addition, Sesame Workshop is especially excited about FeelElectirc! a mobile app that encourages children to explore and express their emotions.

To date, Sesame Street’s military families initiative has provided significant resources for military families with preschool children experiencing the effects of deployments, when a parent returns home changed because of a combat-related injury and coping with the death of a loved one. With the help of The Electric Company, this new phase expands efforts to reach elementary school kids, 6 to 9 years old, find the right words to express their emotions as they experience difficult military transitions.
Sesame Street and The Electric Company are thrilled to introduce Military Families Near and Far, which expands our Military Families Initiative to elementary school children and their parents,” said H. Melvin Ming, president and CEO of Sesame Workshop. “During this month of the military family, I can’t think of a better way to renew our commitment to military families and to let them know we care and are here to help.”

For more information, see the full press release here.

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November 01, 2011

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Emergency Preparedness Kits Distributed in 15 Provinces in China Free of Charge

By Beatrice Chow

Following the first phase of the educational media outreach initiative to provide emergency response  resources for children and their families in China, Sesame Workshop, together with the China Youth Development Foundation (CYDF) and MSD announced today that they will begin distributing emergency preparedness content. Sesame Workshop, the nonprofit educational organization behind Sesame Street; CYDF, best known for launching the “Project Hope” program to help provide underprivileged children with access to education throughout China; and MSD, a global healthcare leader, launched the outreach initiative in December 2010 and the first phase distribution in April, 2011.

Sesame Workshop is committed to working with educators to create dynamic content in order to provide Chinese children with the cognitive and social skills needed to reach their highest potentials. One component of the project is to provide tools to address the needs of children in the aftermath of natural disasters and to support the development of Hope Primary Schools in poverty-stricken rural areas.

The second phase of Outreach addresses emergency preparedness. With news and learning resources dedicated to help children and their families recover from disasters, there are limited resources and instructions to help get families prepared for emergencies before they occur. To address the importance of emergency preparedness, the partners worked closely with CYDF to evaluate the materials to ensure the contents are appropriate and effective for Chinese children and their communities.

Currently, 75,000 kits have been distributed across 15 provinces in China that have been either prone or recently experienced a natural disaster. This kits include educational DVDs, which help children learn how to deal with natural disasters in an engaging way, a parent/caregiver magazine that teaches families how to develop an emergency plan and a children’s activity book which extends their knowledge with fun and useful exercises. The goal of these kits is to prepare families for the event of a natural disaster so that they can be ready to deal with whatever may come.

For more information, read the full press release here.

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