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February 09, 2012

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Elmo’s Birthday Party: Tons of Fun!

By Graydon Gordian


Picture 1 of 13

Elmo’s birthday party was last week and everyone  had lots of fun! Lots of kids and their parents got to hang out with Elmo and Nitya Vidyasagar, who plays Leela on Sesame Street. Everyone ate cake, took part in fun coloring activities and watched “Elmo’s World: Birthdays,” part of a new home DVD release from Sesame Street. Thanks to everyone who stopped by and celebrated with Elmo!

Photo Credit: Zach Hyman

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February 08, 2012

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Electric Company Cast Meets Young Girl on her Make-A-Wish Day

By Graydon Gordian


For years Sesame Workshop has been working with the Make-A-Wish Foundation to help fulfill the wishes of young children with life-threatening illnesses. That’s why, when we found out that it was the dream of 8-year-old Isabella Icatar to meet the cast of The Electric Company, we were honored to make that dream a reality.

On Sunday, January 29 Isabella and her family came from their home in Connecticut to New York City, where they had lunch with Jenni Barber, Priscilla Diaz and Josh Segarra, who play Lisa, Jennifer and Hector on the show. Jenni, Priscilla and Josh were so excited and humbled to get to know such a brave young girl as Isabella.

Isabella’s father Roneil wrote about the day on her family’s blog. From the sounds of it, they had a pretty wonderful time:

The most exciting time of the lunch was when the three of them made Isabella an actual member of the Electric Company!  She had to first agree to the terms of becoming a member, then they presented her a certificate to prove her membership!  Afterwards, they serenaded her to one of her favorite songs “Silent E”.

As lunch wound down, we took a bunch of pictures with them and they also signed a bunch of things for us.  We said our goodbyes, and although our time with the Electric Company was done, our Make-A-Wish day was not done yet.

Isabella and her family spent the rest of the day taking a carriage ride through Central Park and filling up on tasty treats at Dylan’s Candy Bar. Read about the rest of Isabella’s Make-A-Wish day on her blog and check out the slideshow her parents made from all the photographs they took that day.

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February 07, 2012

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The Making of a Sesame Street Comic

By Mark Magner


Ed. Note: Mark Magner is a Design Director at Sesame Workshop. His team released a new comic strip today in conjunction with the release of our newest home video, “Elmo’s World: Favorite Things!” Mark wanted to take a few moments to tell you just how he and his creative team go about conceiving of and creating a comic strip.

Our mission here at Sesame Workshop is always at the forefront of our mind. We want to educate children, to prepare them for school, to help them better understand the world and each other. We want them to think, dream and discover, to reach their highest potential. Sesame Street‘s home videos are already effective tools for helping and inspiring children. Alicia Durand, who handles public relations for Sesame Street, approached the creative team about creating some activity or artwork to accompany the release of the home videos, and we were excited by this new challenge.

For the first video, “Bye Bye Pacifier,” Diana Leto, an artist who creates visuals for everything from our apparel to style guides to web elements, and I created spoofs of old propaganda posters, which were a big hit. The second video released was “Iron Monster,” and because of its cartoonish nature Evan Cheng, associate art director of character design, created a comic strip that would parody the story in the video, another idea that proved popular.

We realized that comic strips were the perfect way to connect parents and children while encouraging literacy. That’s why we’ve created another comic strip for our newest home video release, “Elmo’s World: Favorite Things!”

We start our process by watching the Sesame Street home video that we plan to feature in the comic strip. We choose a section of the video that lends itself well to a comic strip, and then discuss how to tell the story in a few frames. We decided it would be fun to spoof a famous comic strip. In this instance, a spoof of Calvin and Hobbes worked perfectly. The layout and design pays homage to Bill Watterson, the author of the comic, and features dinosaurs, a perennial favorite of Calvin’s.

At this point, Evan Cheng starts to sketch out his ideas using pencil on paper. Evan does several small sketches until he knows what the final comic strip will look like. Evan then sketches the final illustration, refining each frame to tell the story. Evan scans his final artwork into Photoshop and passes the file onto Diana Leto.

Diana takes Evan’s illustrations and digitally applies color, texture and halftones to the artwork, bringing it to life. In this instance, the color palette and texture was chosen with the style and tone of Calvin and Hobbes in mind. Using Photoshop, Diana layers the color and textures, fine tuning the look until it’s perfect.

We always work to ensure children engage with a story or a lesson in as many mediums as possible. That’s why, in addition to the home video and comic strip, Diana also created a coloring activity based on the comic. Our hope is that, if the child watches the video, uses the coloring activity and is read the comic strip by their parents, they’ll not only have lots of fun but they’ll learn a little something too.

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February 03, 2012

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This Week in Sesame Street: Elmo’s Birthday

By Graydon Gordian



I
t’s birthday season here at Sesame Street. For the second week in a row we’re celebrating the birthday of one of our beloved Sesame Street MuppetsTM. Last week we celebrated Ernie’s birthday. Now it’s Elmo’s turn to have cake and open presents.

Performed by Kevin Clash, Elmo has gone from being an unheralded baby monster to one of the most popular furry friends Sesame Street has ever had. Elmo turns 3½ this year – Elmo always turns 3½ on February 3rd. In honor of his birthday, here are 3½ fun facts about Elmo you might not know:

1. Elmo is the only non-human to ever testify before the U.S. Congress. In 2002 he was invited to testify before the House Education Appropriations Subcommittee to urge more funding for music research and music education in schools.
2. Elmo also appears on Sesame Workshop co-productions in China, Denmark, Germany, India, Indonesia, Israel, Mexico, Pakistan and South Africa.
3. Elmo’s favorite food is wasabi, which is why his eyes are so wide open when he’s awake.
3½. Elmo loves you (but you already knew that).

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February 01, 2012

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Behind the Scenes: Sesame Workshop in Pakistan

By Graydon Gordian



In December of last year Pakistan’s PTV began broadcasting Sim Sim Hamara, one of Sesame Workshop’s newest international co-productions. During the lead up to the show’s inaugural broadcast, our Pakistani partner Rafi Peer Theatre Workshop made the above video to document all the wonderful work their team of Pakistani producers and performers are doing to enrich the lives of their country’s children.

Like Sesame Street, Sim Sim Hamara features lovable puppet friends that help children attain the building blocks of literacy and numeracy as well as encourage healthy eating habits and cultural understanding. Sim Sim Hamara might also have the catchiest theme song of any Sesame Workshop production. We apologize if it gets stuck in your head!

We’re so excited to be working with Rafi Peer Theatre Workshop to educate and entertain the children of Pakistan, and after watching the above video we think you will be too.

Generous support of Sim Sim Hamara is made possible by the American people and government through the United States Agency for International Development (USAID).

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January 31, 2012

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OK Go and Sesame Street Team up to Teach Primary Colors

By Graydon Gordian


Between performing a dance routine on a group of treadmills and setting up an elaborate Rube Goldberg machine, the rock band OK Go has produced some of the most imaginative and refreshingly fun music videos of the last few years. So when Sesame Workshop decided to make a new video explaining the primary colors to young children, we knew exactly who to ask.

Today we released the music video for the “3 Primary Colors Song,” in which Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross of the band OK Go help kids learn the colors red, blue and yellow and which colors they make when mixed together. We also released a game, created by Plug-In Media starring OK Go that allows kids to mix the colors however they want and make a painting of their own.

Sesame Workshop has a long history of working with musicians, actors and other celebrities, going all the way back to James Earl Jones’ appearance on Sesame Street in 1969. But with todays’ release of the OK Go song and game, we have broken the mold in a few different ways: The online game is the first game we have made that does not include an appearance by a Sesame Street MuppetTM; and this is the first video we have produced in which learning the primary colors is the primary educational goal.

Although the video, directed by Al Jarnow , is simple – nothing more than the band, some colored jumps suits and colored sheets of paper – an elaborate team here at Sesame Workshop was needed to make the video and game a reality: research and education, digital media and show production all played a large role in making sure the video and accompanying game are inventive, vivid and enriching.

The video and game are an excellent example of our firmly held belief that children learn more effectively when taught lessons using multiple mediums. In this instance, children have the potential to retain the information about colors the music video teaches if they also play the game. It’s just one example of the many ways we here at Sesame Workshop are combining fun, education and innovation.

To watch OK Go’s “3 Primary Colors Song,” click here. To play the 3 primary colors game, click here.

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This Week in Sesame Street: Ernie’s Birthday

By Graydon Gordian


One of our favorite things here at Sesame Workshop is celebrating the birthdays of our beloved Sesame Street MuppetsTM. That’s why we’re so excited for this Saturday, January 28: It’s Ernie’s birthday!

Ernie and his best pal Bert are some of our oldest friends on Sesame Street. They’ve been living in the basement apartment of 123 Sesame Street since the show’s premiere in 1969.

Aside from providing us with some of the show’s funniest moments – who could forget the classic “banana” sketches – Ernie teaches us all a very important lesson: it’s possible for two people who don’t have much in common to be great friends. Ernie and Bert don’t have many similar interests: the excitable and mischievous Ernie enjoys playing tricks on Bert and taking baths with Rubber Duckie, while Bert, always the lovable curmudgeon, loves his pigeon Bernice and collecting paper clips and bottle caps. But despite those differences, they’re still best friends.

Given that Ernie’s been a part of the show for over 30 years, he’s been played by more than one performer. Originally Jim Henson did both the voice and puppeteering for Ernie. He last played Ernie in the 1989 episode, “Don’t Throw That Trash on the Ground.” Nowadays Ernie is performed by Steve Whitmire.

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January 26, 2012

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To Square One TV, With Love

By Dan Lewis


Twenty-five years ago today, my life changed for the better. Twenty-five years ago today, Square One TV debuted.

Square One was a thirty minute delight featuring short sketches about math. There was Mathman, a math-parody of Pac-Man, who would go around the game board looking for tasty numbers to eat — but only ones which met the rule of the day. (Fans of the show can probably hear the voice in their head: “Mathman, Mathman, multiples of three, multiples of three, Mathman.”) The show had miniature game shows, like Piece of the Pie and But Who’s Adding?, featuring regular children as contestants. It had math-teaching music videos like Nine, Nine, Nine (“times any number you can find, it all comes back to nine”) and Less Than Zero (“a certified, nationwide klutz”). There was Dirk Niblick, Blackstone, Mathcourt, and more.

And of course — of course! — there was MathNet, which closed every episode with a piece of a week-long story. Be it the kidnapping of Steve Stringbean or the complicated confidence scam perpetuated by the mysterious swami, these MathNet memories are ingrained deep in my psyche. Trying to figure out how George Frankly and Kate Monday (or Pat Tuesday!) would solve the case became an obsession; tuning in on Friday to have the answer revealed became a core part of my week.

It was math. And it was wonderful.

The nine year old me did not know it at the time, but like everything else we do at Sesame Workshop, Square One was designed to address an educational need of children. In this case, Square One‘s goal was to address the “math crisis” of eight to 12 year olds in the United States, using media to help teach mathematical concepts in an enjoyable fashion. And while writing this blog post for the organization which created the show appears self-serving, if you’ve spoken to me about Square One, you know that I can still sing significant parts of 8% Percent of My Love (and have also reserved 10% of my love for the New York Football Giants; sorry Patriots fans) while reciting esoteric plot points from series of MathNet. Does anyone else remember the kid who tried to sell George the $50,000 pencil? He only needed to sell one!

Happy birthday, Square One TV. And may you avoid Mr. Glitch.

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Sesame Street Partners with 100Kin10 Movement to Promote STEM Education

By Graydon Gordian


Sesame Workshop is excited to announce that we are now officially part of the 100Kin10 movement, a collection of non-profits, government agencies, corporations and universities working to recruit and retain 100,000 new STEM (Science, Technology, Engineering and Mathematics) teachers over the next ten years.

STEM education is already a major part of the Sesame Street curriculum. For two laughter-filled years we’ve incorporated STEM education into the show. STEM lessons are also integral to our online content, outreach initiatives and efforts to work with pre-school educators. For years our team of childhood development specialists has been refining our multi-platform STEM curriculum to make sure it’s not only fun but effective. That’s part of the reason why we are in a unique position to meet the challenges of teaching critical STEM knowledge and skills to children through the involvement of their teachers, parents and caregivers. Helping raise a generation of children that is excited about science, technology, engineering and mathematics is a critical part of our mission.

That mission is why we partnered with the 100kin10 movement. Founded by the Carnegie Corporation of New York, Opportunity Equation and NewSchools Venture Fund, the movement has brought together dozens of organizations that are concerned about the future of STEM education in the United States. Every organization brings something unique to the table. Sesame Workshop is proud to bring our expertise in early childhood education and firmly held belief that it’s never too early to encourage kids to be excited about science and math.

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January 24, 2012

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Sisimpur Celebrates Anniversary of USAID with Ambassador to Bangladesh

By Graydon Gordian


It’s an exciting time for Sisimpur, Sesame Street’s co-production in Bangladesh. The cast and crew are looking forward to their seventh season this February, and earlier this month the Sisimpur MuppetsTM helped Dan W. Mozena, the U.S. Ambassador to Bangladesh, celebrate the 50th anniversary of the founding of USAID.

USAID has been working to improve the lives of the people of Bangladesh for all 40 years of the country’s existence, while Sesame Street and Sisimpur have been educating and engaging the children of Bangladesh since 2005. USAID and Sesame Street were fast friends. Our longstanding commitment to literacy and numeracy, cultural appreciation, nutrition and hygiene went hand in hand with the goals USAID has in Bangladesh and around the world.

That’s one of the reasons why Ambassador Mozena stopped by the show and visited with Ikri Mikri, Halum, Tuktuki and Shiku, four of Sisimpur’s beloved MuppetTM friends. Ambassador Mozena and his Sisimpur pals talked about all the wonderful work USAID does in Bangladesh, and counted to 50 in honor of the organization’s landmark anniversary.

For Sisimpur’s Bangladeshi production team, making the show (the opening of which is above) is both a joy and a challenge. The lessons Bangladeshi children learn about health, cultural awareness and literacy are critical to their development, but given the economic conditions in Bangladesh – many children don’t have access to electricity – the team has to do more than air the show on TV to ensure those lessons get learned. That’s why Sisimpur created a small fleet of rickshaws equipped with a TV and a power generator. The rickshaws can travel to areas the show doesn’t easily reach and play episodes for young children there. That’s just one of the many ways the people behind Sisimpur are using their imaginations to help make the lives of Bangladeshi children more fruitful and filled with laughter and learning.

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