Sesame Workshop, the non-profit educational organization behind Sesame Street, is committed to the future of children’s educational media in China. That’s why last week we launched the Sesame StreetChina website, a new online resource with activities and videos for children and tips for Chinese parents.
The site is made up of three sections, titled “The Show,” “Grown-ups,” and “Meet Sesame Street.” The first includes segments from Sesame Street’s Big Bird Looks at the World, the Chinese version of Sesame Street, created in partnership with Shanghai Media Group’s Toonmax. “Grown-ups” has professional parenting tips to help Chinese families with their children’s mental, physical and emotional development. And “Meet Sesame Street” has information about Sesame Workshop’s research model, our historical international educational efforts both inside and outside China and the Workshops’ key partners. The website is also highly interconnected with Weibo and Kaixin, two extremely popular Chinese social media networks.
Sesame Workshop first began helping Chinese children fulfill their full potential in 1983 when we collaborated with CCTV to create Big Bird in China. With the launch of the Sesame Street China website, we’re proud to continue that tradition.
The Mandela family, Mayor Bloomberg and Grover at an event for the Zenani Campaign on May 2.
“Every year almost 1.3 million people are killed and millions more injured on the world’s roads – and many of those victims are children. That is simply unacceptable.”
Those words, spoken by New York City Mayor Michael Bloomberg last week, are taken very seriously here at Sesame Workshop. Continuing its support of the UN’s Decade of Action for Road Safety, the nonprofit organization behind Sesame Street is working with partners from around the world to help raise awareness and promote safe road practices. Most recently, we teamed up with Mayor Bloomberg and the family of former South African President Nelson Mandela to help support the Zenani Campaign, aimed at increasing road protection for children, especially those in developing countries.
According to some estimates by 2015 road crashes will be the number one killer of children in Africa, surpassing both Malaria and AIDS. Nelson Mandela himself has already lost a young family member to a traffic accident: Zenani Mandela, for whom the campaign is named.
Promoting the health and wellbeing of children the world over is at the core of Sesame Workshop’s mission. That’s why Sesame Street’s Road Safety Ambassador Grover and the rest of the Sesame Street family are happy to lend their support to the road safety education and outreach initiatives being pioneered by the Mandela family and the United Nations.
To learn more about the work we do to encourage road safety, click here.
At Sesame Street we love spoofing cultural touchstones. It’s a great way to bring smiles to the faces of parents, and humoring parents along with children has been a goal of the show since its beginning. Recently, to help promote a new series of home videos, we’ve been spoofing classic posters and pop art. Our playful versions of iconic propaganda posters such as Rosie the Riveter and Uncle Sam for our “Bye Bye Pacifier” home video were very popular, but our art department’s most recent creation may be my favorite so far.
To celebrate the release of our “Singing with the Stars” DVD, Sesame Workshop artist Diana Leto created a parody of the cover of the Beatles iconic album, “Sgt. Pepper’s Lonely Hearts Club Band.” Diana and Art Director Mark Magner pulled from Sesame Street’s vast library of characters to create an intricate reimagining of the album’s cover art.
Ed. Note: Louis Henry Mitchell is the Associate Design Director of Special Projects. He was recently tasked with drawing chalk murals of the Sesame Street MuppetsTM on the 8th floor of Sesame Workshop’s offices. The drawings have become an office favorite, so we invited Louis to talk about his creative process.
When Sesame Workshop’s CEO Mel Ming asked me to draw murals on the recently opened 8th floor of Sesame Workshop’s offices, I was excited and intrigued. Despite having been a professional artist for 35 years and having worked with Sesame for 20 of those, the murals presented some real challenges. I had worked on a black background before but never to this degree of detail, and, except for Elmo I had never drawn such large versions of some of the characters. Read More
Promoting the health and wellbeing of children around the world is a critical part of Sesame Workshop’s mission. That’s why we’re excited to support USAID’s Every Child Deserves a 5th Birthday child survival campaign. The above video, which pulls together footage from our international co-productions, highlights the importance of vaccination campaigns, hand washing, malaria control and HIV anti-stigma efforts to our educational content across the globe.
To learn more about “Every Child Deserves a 5th Birthday” campaign, please click here. To learn more about Sesame Workshop’s work around around the world, please click here.
Sesame Workshop is dedicated to creating fun, educational experiences for children on any platform possible. TV Shows, books, tablet applications: If it can be used to educate children, we’ll explore its potential. But sometimes there’s nothing more fun than creating an entirely new world for children to roam around in. That’s what we’ve done in Japan, where a new “Sesame Street Fun World” has recently been unveiled at Universal Studios Japan in Osaka. Inside the new Elmo Exploratorium you can climb around in Big Bird’s Big Nest (a net-shaped jungle gym), build anything you can imagine at Grover’s Construction Company or have a healthy snack at Cookie Monster’s Kitchen. Check out photos from the new “Sesame Street Fun World” below, and click here to learn more about Sesame Street Japan and all of our international co-productions.
Click here to download the Military Families Highlights Video
For years Sesame Workshop has been working to better the lives of military families. We’re excited to present research and analysis which demonstrates just how effective our military families initiative has been. At a panel moderated by Bob and Lee Woodruff, both widely respected journalists and founders of the Bob Woodruff Foundation, Sesame Workshop unveiled the findings of a report by the Military Families Research Institute, Russell Research and the Center for the Study of Traumatic Stress, Uniformed Service University of the Health Science, on the ways in which Sesame Workshop’s outreach efforts have helped military families persevere through the challenging transitions that accompany military life.
The panel included an esteemed group of experts: Chairman of the Joint Chiefs of Staff General Martin Dempsey; Charles E. Milam, Principal Director for Military Community and Family Policy, Office of the Secretary of Defense; Patty Shinseki, Board Member of the Military Child Education Coalition and advisor for Joining Forces, a White House initiative that brings attention to the needs and sacrifices of veterans, service members, military families and their children; Dr. Stephen Cozza, Colonel USA (ret.), Associate Director, Center for the Study of Traumatic Stress, Uniformed Services University of the Health Science; Dr. Jeanette Betancourt, Senior Vice President Outreach and Educational Practices at Sesame Workshop; Dr. Shelley MacDermid Wadsworth, Professor and Director, Military Family Research Institute at Purdue University; and Major Nico Marcolongo, USMC (ret.), Program Manager, Challenged Athletes Foundation Operation Rebound.
The panel was on Wednesday, April 18. You can watch highlights from the event above.
Lee Woodruff and her husband Bob, who was injured in Iraq by a roadside bomb in 2006.
Lee Woodruff is the co-founder of the Bob Woodruff Foundation, the mission of which is to provide resources and support to injured service members, veterans and their families. For years Lee, her husband Bob Woodruff and Sesame Workshop have worked together to help military families stay strong as they experience the many challenging transitions that accompany military service. On Wednesday, April 18, Lee and her husband will be moderating a Sesame Workshop panel on military families which will include such esteemed guests as Chairman of the Joint Chiefs of Staff Gen. Martin Dempsey and Patty Shinseki, board member of the Military Child Education Coalition and advisor for Joining Forces, a White House initiative that brings attention to the needs and sacrifices of veterans, service members, military families and their children, and encourages action to provide broad-based American support to them.
Carmen Osbahr is a performer on Sesame Street. She is best known for her performance of Rosita, a Spanish-speaking monster who has appeared on Sesame Street since 1991. In addition to her work on the show, Carmen plays a major role in Sesame Workshop’s military families initiative. She and Kevin Clash, who performs Elmo, perform for the children of military families at USO shows both in the United States and abroad, making up just one part of the work we do with the USO. We recently sat down with Carmen to learn more about the work she does with the USO and how working with military families became so important to her.
To learn more about the work Sesame Workshop does with military families, click here.
Sesame Workshop: You recently came back from a USO tour. Tell me a bit about the work you’ve done with the USO in the past.
Carmen Osbahr: That was our second tour. The first one was in 2010. At the end of the year we went to Germany, where the USO took us to two military bases. It worked out so well that this time they took us to Guam and Hawaii. It was really cool.