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The Book on Books: the History of Sesame Street and Random House

By Graydon Gordian


Sesame Workshop Co-Founder Joan Ganz Cooney signs a contract with Random House in 1984.

In January 1970, less than two months after Sesame Street first aired, Joan Ganz Cooney, the co-founder of Sesame Workshop, received a letter.

“Our editorial staff in particular and many other of our associates have been watching the outstanding progress of your Sesame Street show with real respect and admiration,” read its opening line.

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The Story Behind Sesame Street’s Latest Spoof: The Beatles!

By Graydon Gordian


At Sesame Street we love spoofing cultural touchstones. It’s a great way to bring smiles to the faces of parents, and humoring parents along with children has been a goal of the show since its beginning. Recently, to help promote a new series of home videos, we’ve been spoofing classic posters and pop art. Our playful versions of iconic propaganda posters such as Rosie the Riveter and Uncle Sam for our “Bye Bye Pacifier” home video were very popular, but our art department’s most recent creation may be my favorite so far.

To celebrate the release of our “Singing with the Stars” DVD, Sesame Workshop artist Diana Leto created a parody of the cover of the Beatles iconic album, “Sgt. Pepper’s Lonely Hearts Club Band.” Diana and Art Director Mark Magner pulled from Sesame Street’s vast library of characters to create an intricate reimagining of the album’s cover art.

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April 26, 2012

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The Making of a Sesame Street Mural

By Louis Mitchell


Ed. Note: Louis Henry Mitchell is the Associate Design Director of Special Projects. He was recently tasked with drawing chalk murals of the Sesame Street MuppetsTM on the 8th floor of Sesame Workshop’s offices. The drawings have become an office favorite, so we invited Louis to talk about his creative process.

When Sesame Workshop’s CEO Mel Ming asked me to draw murals on the recently opened 8th floor of Sesame Workshop’s offices, I was excited and intrigued. Despite having been a professional artist for 35 years and having worked with Sesame for 20 of those, the murals presented some real challenges. I had worked on a black background before but never to this degree of detail, and, except for Elmo I had never drawn such large versions of some of the characters. Read More

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April 25, 2012

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Sesame and USAID Work Together to Promote Children’s Health and Emotional Wellbeing

By Graydon Gordian


Promoting the health and wellbeing of children around the world is a critical part of Sesame Workshop’s mission. That’s why we’re excited to support USAID’s Every Child Deserves a 5th Birthday child survival campaign. The above video, which pulls together footage from our international co-productions, highlights the importance of vaccination campaigns, hand washing, malaria control and HIV anti-stigma efforts to our educational content across the globe.

To learn more about “Every Child Deserves a 5th Birthday” campaign, please click here. To learn more about Sesame Workshop’s work around around the world, please click here.

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April 23, 2012

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New ‘Sesame Street Fun World’ unveiled in Japan

By Graydon Gordian


Sesame Workshop is dedicated to creating fun, educational experiences for children on any platform possible. TV Shows, books, tablet applications: If it can be used to educate children, we’ll explore its potential. But sometimes there’s nothing more fun than creating an entirely new world for children to roam around in. That’s what we’ve done in Japan, where a new “Sesame Street Fun World” has recently been unveiled at Universal Studios Japan in Osaka. Inside the new Elmo Exploratorium you can climb around in Big Bird’s Big Nest (a net-shaped jungle gym), build anything you can imagine at Grover’s Construction Company or have a healthy snack at Cookie Monster’s Kitchen. Check out photos from the new “Sesame Street Fun World” below, and click here to learn more about Sesame Street Japan and all of our international co-productions.

 

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Watch Sesame Workshop’s Panel on Military Families

By Graydon Gordian


Click here to download the Military Families Highlights Video

For years Sesame Workshop has been working to better the lives of military families. We’re excited to present research and analysis which demonstrates just how effective our military families initiative has been. At a panel moderated by Bob and Lee Woodruff, both widely respected journalists and founders of the Bob Woodruff Foundation, Sesame Workshop unveiled the findings of a report by the Military Families Research Institute, Russell Research and the Center for the Study of Traumatic Stress, Uniformed Service University of the Health Science, on the ways in which Sesame Workshop’s outreach efforts have helped military families persevere through the challenging transitions that accompany military life.

The panel included an esteemed group of experts: Chairman of the Joint Chiefs of Staff General Martin Dempsey; Charles E. Milam, Principal Director for Military Community and Family Policy, Office of the Secretary of Defense; Patty Shinseki, Board Member of the Military Child Education Coalition and advisor for Joining Forces, a White House initiative that brings attention to the needs and sacrifices of veterans, service members, military families and their children; Dr. Stephen Cozza, Colonel USA (ret.), Associate Director, Center for the Study of Traumatic Stress, Uniformed Services University of the Health Science; Dr. Jeanette Betancourt, Senior Vice President Outreach and Educational Practices at Sesame Workshop; Dr. Shelley MacDermid Wadsworth, Professor and Director, Military Family Research Institute at Purdue University; and Major Nico Marcolongo, USMC (ret.), Program Manager, Challenged Athletes Foundation Operation Rebound.

The panel was on Wednesday, April 18. You can watch highlights from the event above.

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April 17, 2012

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Helping Military Families Heal: A Conversation with Lee Woodruff

By Graydon Gordian


Lee Woodruff and her husband Bob, who was injured in Iraq by a roadside bomb in 2006.

Lee Woodruff is the co-founder of the Bob Woodruff Foundation, the mission of which is to provide resources and support to injured service members, veterans and their families. For years Lee, her husband Bob Woodruff and Sesame Workshop have worked together to help military families stay strong as they experience the many challenging transitions that accompany military service. On Wednesday, April 18, Lee and her husband will be moderating a Sesame Workshop panel on military families which will include such esteemed guests as Chairman of the Joint Chiefs of Staff Gen. Martin Dempsey and Patty Shinseki, board member of the Military Child Education Coalition and advisor for Joining Forces, a White House initiative that brings attention to the needs and sacrifices of veterans, service members, military families and their children, and encourages action to provide broad-based American support to them.

To learn more about the work Sesame Workshop does with military families, visit Sesame Workshop’s Military Families page. To watch the Sesame Workshop panel on military families live on April 18, click here.

Sesame Workshop: Tell me about the Bob Woodruff Foundation and the particular way it goes about bettering the lives of service-members and their families.

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Service is More than a Word: Sesame’s Carmen Osbahr on Military Families

By Graydon Gordian


Carmen Osbahr is a performer on Sesame Street. She is best known for her performance of Rosita, a Spanish-speaking monster who has appeared on Sesame Street since 1991. In addition to her work on the show, Carmen plays a major role in Sesame Workshop’s military families initiative. She and Kevin Clash, who performs Elmo, perform for the children of military families at USO shows both in the United States and abroad, making up just one part of the work we do with the USO. We recently sat down with Carmen to learn more about the work she does with the USO and how working with military families became so important to her.

To learn more about the work Sesame Workshop does with military families, click here.

Sesame Workshop: You recently came back from a USO tour. Tell me a bit about the work you’ve done with the USO in the past.

Carmen Osbahr: That was our second tour. The first one was in 2010. At the end of the year we went to Germany, where the USO took us to two military bases. It worked out so well that this time they took us to Guam and Hawaii. It was really cool.

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April 11, 2012

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Sim Sim Hamara’s Performance from Pakistan’s International Puppet Day

By Graydon Gordian


Two weeks ago Sim Sim Hamara, the Pakistani version of Sesame Street, celebrated International Puppet Day in Lahore. Our partners at Rafi Peer Theater Workshop, whom Senior Vice President of Global Education Charlotte Cole recently wrote about, sent us a video of a puppet show from that day. Everyone’s having such a great time that not showing you didn’t feel right. Stick around til the end when they sing the Sim Sim Hamara theme song. It might be the most relaxing of all the international co-production theme songs.

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April 10, 2012

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USO and Sesame Street Launch New Military Families Tour

By Graydon Gordian


The longest running tour in the history of the USO hit the road again this week when the Sesame Street/USO Experience for Military Families kicked off its latest adventure at the Scott Air Force Base in Illinois. Between now and November the tour will stop at 65 military installations around the country and put on more than 235 shows. The tour features Elmo, Rosita, Cookie Monster, Grover, Honker and Katie, a new character created specifically for the tour to help children of military families deal with the challenges of relocation. Get a closer look at the fun everyone had at the tour’s inaugural show by clicking through the photos below. And be sure to stop back by SesameWorkshop.org throughout April, month of the military child, to learn more about the way our organization supports the families of the brave men and women who serve our country.

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