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April 21, 2014

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Sesame Workshop Partners with Child Care Aware of America to Support Resiliency Efforts

By Dr. Jeanette Betancourt


Dr. Jeanette Betancourt, is the Senior Vice President, Community and Family Engagement, at Sesame Workshop

Thanks to Child Care Aware® of America, Sesame Workshop’s Little Children, Big Challenges resources will reach more parents and educators than ever before, to help children develop the resilience they need to overcome everyday challenges. From saying goodbye to a parent in the morning, being patient, overcoming bedtime blues, sibling rivalry, and even relocating, the lovable and relatable Sesame Street Muppets™ can show them how. Many people think that resilience is an innate part of a child’s personality, but by helping children cope with the challenges that come their way, children can actually learn the skills they need to build resilience, and in turn grow healthy and school ready.

To help parents and children make everyday challenges into learning moments, Sesame Workshop has created bilingual (English/Spanish) multimedia resources including Sesame Street videos, print resources, and a guide for educators to use in the classroom.

We want to do everything possible to make sure our resources are accessible to families when and where they need them. That’s why a dedicated partner like Child Care Aware® of America is such an important relationship to the Workshop. With their established network through the Child Care Resource and Referral (CCR&Rs) field, our multimedia materials about resilience will reach more than 860,000 families per year, and we can continue to develop and improve our resources using feedback from those families. This pilot program will allow CCR&Rs who are members of Child Care Aware® of America to submit requests for proposal to participate in the pilot, and distribute materials to children and families in their community. Updates around the rollout of materials and how to submit requests for proposal will be announced on this blog.

For more than four decades, the Workshop has been focused on helping children achieve their highest potential. Today we continue our efforts, with the help of partners like Child Care Aware® of America, by tackling essential skills that can help children learn and grow as they encounter new challenges every day; they also provide the adults in their lives with tools to help young children build these crucial skills in a fun and furry way that only Sesame Street can – with the help of Grover and the rest of the Sesame Street Muppets.

Sesame Workshop’s Little Children, Big Challenges initiative seeks to help children ages 2-5 in military, veteran and general public families build important resilience and perseverance skills that allow them to overcome challenges large and small. One of the most important factors in building these skills is the presence of a caring, supportive adult. This is why this new initiative is providing tools for adults to empower the children in their lives to transform everyday challenges into opportunities for growth, development, and lifelong success.

 

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February 19, 2014

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John Henson, 1965-2014

By Dan Lewis


With great sadness, we share the news of the passing of John Henson, son of the late Jim and Jane Henson and a puppeteer in his own right. He will be missed by his extended Sesame Workshop family.

To learn more about his life and legacy, please visit the Jim Henson Company’s Facebook page.

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January 30, 2014

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Join us LIVE for Elmo’s Birthday Monday Evening!

By Sesame Workshop


Guess who is celebrating a birthday on Monday, February 3rd? That’s right, Elmo! And he wants to celebrate it with you! At 7 PM ET,  Elmo will be appearing LIVE via Spreecast! And you’re invited!

 

Where: Via this Link

When: 7:00 PM Eastern Time on Monday, February 3rd  for 30 to 45 minutes.

Who: You, and bring your kids, too!

We’ll see you there!

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January 29, 2014

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Remembering Pete Seeger

By Joe Hennes


Folk singer and songwriter Pete Seeger has passed away this week at the age of 94.  While he was regarded as a pioneer of folk music, having written classics like “Where Have All the Flowers Gone,” “Turn, Turn, Turn,” and “If I Had a Hammer,” he will also be remembered for his many appearances in the early years of Sesame Street.

His first appearance was in the first season, in which he sang several songs like “Skip to my Lou” and “John Henry.”  Through the next six years, Seeger would periodically show up on the street with his banjo to perform more songs for the kids.  In one case, his car broke down near Sesame Street, so rather than call AAA, he took it as an opportunity to make more music.

In 1974, Seeger was joined by Frederic Douglass Kirkpatrick for “Pete Seeger & Brother Kirk Visit Sesame Street,” an album featuring traditional and contemporary folk songs, accompanied by Big Bird and Oscar the Grouch.

Pete Seeger returned to Sesame Street in the late 1980s for a very brief cameo in a very memorable video.  He joined such legends as Paul Simon, Madeline Kahn, and John Candy in the classic “Put Down the Duckie.”

In 2009, Oscar the Grouch returned the favor by appearing at Pete Seeger’s 90th birthday celebration at Carnegie Hall, singing Seeger’s song “Garbage”.

Pete Seeger had a strong connection to Sesame Street’s long history, and he was responsible for introducing many children to the joy of folk music.  We are proud to count him among the celebrities who helped make Sesame Street the show that it is today.

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December 09, 2013

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A Recipe for Cooking Up a Fun and Furry Children’s App

By Karen Halpenny


Karen Halpenny is a Senior Editor, Publishing & Senior Manager, Digital Publishing at Sesame Workshop.

David Kleeman, President of the American Center for Children and Media and PlayVangelist at PlayCollective, challenged content creators to make an “ingredients” list for their educational media. Challenge accepted!

App Name: Peekaboo Sesame Street

Goals:

  1. Design an app for the youngest segment of our audience to engage them with our characters in an age-appropriate interactive way.
  2. Introduce toddlers to the basics of how to use a tablet since we know they’re using these devices in increasing numbers.
  3. Integrate some fun into learning focused on science curriculum (prediction and cause & effect).

Approximate time required: 6 months

Yield: 1 app  Read More

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December 02, 2013

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How She Got to Sesame Street: A Live Performer Tells Her Story

By Jennifer Wysong


Jennifer Wysong performs as Jenny the music teacher and Rosita in the Sesame Street Live production “Elmo Makes Music.” Sesame Street Live is produced in collaboration with the VEE Corporation.

I grew up in West Palm Beach, Florida, and began performing when I was nine years old. My third grade teacher gave me a brochure for an acting camp, thinking it would be a good outlet for my extra energy. I attended the camp and never looked back; I knew I wanted to perform. I trained hard and performed in as many shows as I could in those early years. I studied Theater Arts at Point Park University in Pittsburgh, and then made the inevitable move to New York City.

One of my college roommates and best friends joined the cast of Sesame Street Live, and he encouraged me to audition when the show visited New York in February. I auditioned a year earlier, but didn’t get the part. I was a little nervous about trying again, but I still wanted the part of Jenny, the live performer and music teacher in Sesame Street Live production “Elmo Makes Music.” My voice felt strong, but my dance skills were just a little rusty. I needed to hone my skills before the next audition, so I put on my headphones. As I heard the first notes of “Sunny Days,” I was immediately transported to my childhood and years of enjoying Sesame Street on television. I remembered the life lessons learned, the fun songs, and the many Muppet friends I came to know and love. Who could have known that years later I would become part of the Sesame Street family?  Read More

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November 07, 2013

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Sesame Place Spends Day Focused on Children with Special Needs

By Graydon Gordian


Sesame Place welcomes young children who are eager to laugh and learn with Elmo, Cookie Monster and the whole Sesame Street gang year round. We never want to exclude anyone on Sesame Street, but once a year you need an invitation to stop by Sesame Place. That’s because once a year Sesame partners with Variety – the Children’s Charity and is open exclusively to families with children who have a physical or developmental disability.

This past weekend, On Nov. 2nd, children with special needs and their families stopped by to enjoy The Count’s Halloween Spooktacular, Sesame Place’s dry rides and a not-so-scary hayride.  Read More

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October 30, 2013

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Beloved Sesame Street Characters to Promote Fresh Fruit and Vegetable Consumption to Kids

By Sesame Workshop


Sesame Workshop and Produce Marketing Association joined the Partnership for a Healthier America to help make healthier choices easier for families

WASHINGTON, DC—First Lady Michelle Obama today announced that Sesame Workshop and the Produce Marketing Association (PMA) joined the Partnership for a Healthier America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids, making those healthy choices a little easier for parents and families to make.

The agreement allows PMA’s community of growers, suppliers and retailers to take advantage of the strength and influence of the Sesame Street brand without a licensing fee, using characters like Big Bird, Elmo and Abby Cadabby to help deliver messages about fresh fruits and vegetables. Sesame Street characters may be on produce in stores as early as mid-2014.

“Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street Muppets they love up and down the produce aisle,” said First Lady Michelle Obama today. “Imagine what it will be like to have our kids begging us to buy them fruits and vegetables instead of cookies, candy and chips. That’s what this new collaboration between Sesame Workshop and the Produce Marketing Association is all about – showing our kids that healthy food can be fun and that fruits and vegetables don’t just make us feel good, they taste good too.

In her remarks, the First Lady referenced a recent study published in the Archives of Pediatrics and Adolescent Medicine conducted by researchers at Cornell University. Researchers gave kids a choice between eating an apple, a cookie, or both and the vast majority of the kids chose the cookies. But when the researchers put Elmo stickers on the apples and let the kids choose again, nearly double the number of kids went for the apple.

“It’s no secret that many parents have a hard time getting kids excited about eating their fruits and vegetables,” said PHA CEO Lawrence A. Soler. “Today’s commitment helps all of us promote increased fruit and vegetable consumption, and gives parents and families a powerful, positive tool to help kids get excited about eating healthier foods.”

PHA works with the private sector and PHA Honorary Chair First Lady Michelle Obama to broker meaningful private sector commitments to ending the childhood obesity epidemic.

As part of its commitment to PHA, Sesame Workshop will:

  • Work with PMA to enable PMA and its community of growers, suppliers and retailers to utilize the strength and influence of the Sesame Street brand and characters to deliver a message of encouragement for young children and their families to eat more fresh fruits and vegetables;
  • Provide a license to PMA free of charge for two years following launch of the program to make approved uses of the Sesame Street Muppet characters and elements of Sesame Workshop’s Healthy Habits for Life initiative when used to promote fresh fruit and vegetable consumption;
  • Enable PMA, through the license agreement, to provide access to, and oversee use of the Sesame Workshop assets by the PMA community; and,
  • Create a “produce promotion toolkit” and style guide to facilitate use of the Sesame Workshop assets in promotional activities. 

“Sesame Workshop has long been committed to the health and well-being of children through our longstanding Healthy Habits for Life initiative—since 2004, we have been integrating messages about healthy food choices and exercise into Sesame Street, the television program, in our community outreach and on our other off-air activities,” said H. Melvin Ming, President and CEO, Sesame Workshop.  “We are proud to work with the Produce Marketing Association and Partnership for a Healthier America to continue this important work.”

PMA will:

  • Review all requests by its growers, suppliers and retailers for Sesame Workshop assets for use in the promotion of fresh fruits and vegetables and permit use only on eligible products and according to the terms of the license agreement between Sesame Workshop and PMA;
  • Provide assistance and widely promote the opportunity to participate in the Sesame Workshop licensing program; and
  • Share with PHA the results over a two-year period from the Performance Start Date, with metrics including number of products given Sesame Workshop assets through the program, number of companies participating and estimated sales impact.

“One of the key challenges we face is competing for share of mind and share of plate,” said Jan DeLyser, vice president of marketing for the California Avocado Commission and immediate past chairman of PMA’s board of directors. “Other food marketers – companies who have seemingly endless budgets enabling them to position and sell their products, especially to kids – are steep competition. As a parent whose kids grew up with the Sesame Street characters, I’m thrilled to be a part of a program that will give the produce industry additional marketing opportunities for our naturally healthful products. The power of the Sesame Street brand is undeniable, especially given the trust parents have in it.”

The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.

Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at www.sesameworkshop.org.

Media contacts:

Elly Spinweber, PHA
202.864.6053, news@ahealthieramerica.org

Meg Miller, PMA
302.607.2131, mmiller@pma.com

Beatrice Chow, Sesame Workshop
212.875.6586

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October 30, 2013

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Remembering Jerry Nelson

By Sesame Workshop


An original work of art by Carroll Spinney. Carroll plays the iconic Sesame Street characters Big Bird and Oscar the Grouch

Jerry Nelson, best known as the puppeteer of the iconic Count von Count, Herry Monster, Fat Blue, the Amazing Mumford and many more was a beloved member of the Sesame Street family for over 40 years. In a testament to the lasting impact his humor and talent made on the Sesame Street cast and crew, cast members Emilio Delgado and Sonia Manzano and puppeteer Fran Brill graciously offered remembrances of Jerry’s life and work. In addition puppeteer Carroll Spinney, best known for his work as Big Bird and Oscar the Grouch, drew an original work of art commemorating some of Jerry’s most famous characters.

On Thursday, Oct. 31, Sesame Street will honor his memory by airing a special Count Von Count episode. We hope you will tune in and celebrate the life and work of a man who holds a special place in the hearts of the entire Sesame Street family.  Read More

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October 24, 2013

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Vote for Elmo’s Halloween Costume!

By Sesame Workshop


Halloween is fast approaching, and Elmo is so excited! But he can’t decide what to dress up as! Can you help? He’s narrowed it down to three choices — a cowboy, a pizza-loving astronaut, and a circus clown. Vote below for your favorite!

Cowboy Elmo

Astronaut Elmo

Circus Elmo

online poll by Opinion Stage

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