our blog

September 25, 2012

Tags
share this +

Sesame Joins U.N. Secretary General’s Every Woman Every Child Movement

By Graydon Gordian


U.N. Secretary General Ban Ki-Moon, Sesame Workshop CEO Melvin H. Ming and Takalani Sesame's Kami

Throughout Latin America, Africa and Asia there are numerous health risks that threaten women and children. Diarrhea, pneumonia, malnutrition and obesity extend across borders and impact millions. That’s why we are reaffirming and deepening our commitment to the United Nation Secretary General’s Every Woman Every Child movement. The movement aims to mobilize and intensify global efforts to improve the health of women and children around the world.

Read More

share this +
printprint
divider

Renowned Doctor Inspires Barrio Sésamo’s Newest Character

By Graydon Gordian


Our furry friends on Barrio Sésamo: Monstrous Supersanos are going to learn a lot about how to lead a healthier lifestyle now that there’s a new doctor in town. The Spanish version of Sesame Street is getting a brand new character, “Dr. Valentin Ruster.” Dr. Ruster is inspired by the Director of New York City’s Mount Sinai Heart Center, Dr. Valentin Fuster.

Dr. Fuster, who hails from Barcelona, Spain, is the former president of the American Heart Association and the World Heart Foundation. As the Chair of the Committee on Preventing the Global Epidemic of Cardiovascular Disease for the Institute of Medicine (IOM), he is a prominent advocate for cardiovascular health around the globe. Read More

share this +
printprint
divider

August 08, 2012

Tags
share this +

Helping Life-Saving Lessons Reach Marginalized Indian Communities.

By Sesame Workshop


This article originally appeared on the Sesame Workshop India site. Visit SesameWorkshopIndia.org to learn more about Galli Galli Sim Sim and all the wonderful work Sesame Workshop India does to improve the lives of and educate the children of India.

Millions of families in India are cut off from information that can help children grow up healthy, happy, and ready to learn. To get around the barriers that marginalize these families, Sesame Workshop India is using phones to make educational media an integral part of the community. The poor and deeply conservative village of Nagina in the Mewat district if Haryana does not have electricity. Children here have never seen a radio or TV before, let alone a Bollywood movie.

Yet there is one media source that’s breaking through in Nagina. In the evenings, children and parents gather around a mobile phone to tune in Radio Mewat, a nearby community radio station. What are they hearing? Laughter mixed with learning, as characters from Galli Galli Sim Sim talk about literacy and math lessons, as well as good nutrition and healthy habits like always washing hands before you eat.

Read More

share this +
printprint
divider

Jordanian Sesame Street Launches New Website for Parents and Children

By Graydon Gordian


Sesame Workshop, the non-profit educational organization behind Sesame Street, is committed to making an impact on the health, wellbeing and education of children across the globe. While we may be best known for our groundbreaking television programs, we’re committed to using a variety of media to educate and entertain children. That’s why Hikayat SimSim, the Jordanian version of Sesame Street, recently launched HikayatSimSim.com, a new online resource with activities and guides for parents, teachers and children.

The site, which launched on May 30, is targeted at the parents and teachers of children ages 4-8, as well as the children themselves. The site includes games that help teach concepts that are critical for school readiness, “tips” and parental guides for caregivers, and introductions to Tonton, Juljul and Elmo, the furry friends children see when they watch Hikayat SimSim. Over time additional games, videos and stories will be added to the site as well.

Since 2003, when Hikayat SimSim first aired, Sesame Workshop has been helping the children of Jordan acquire the educational foundation necessary to achieve their full potential. As an organization we have a firm belief that educational messages are better retained if experienced on multiple platforms. That is why we are so excited to add an online component to our educational efforts in Jordan.

share this +
printprint
divider

Sesame Workshop Launches New Sesame Street China Website

By Graydon Gordian


Sesame Workshop, the non-profit educational organization behind Sesame Street, is committed to the future of children’s educational media in China. That’s why last week we launched the Sesame Street China website, a new online resource with activities and videos for children and tips for Chinese parents.

The site is made up of three sections, titled “The Show,” “Grown-ups,” and “Meet Sesame Street.” The first includes segments from Sesame Street’s Big Bird Looks at the World, the Chinese version of Sesame Street, created in partnership with Shanghai Media Group’s Toonmax. “Grown-ups” has professional parenting tips to help Chinese families with their children’s mental, physical and emotional development. And “Meet Sesame Street” has information about Sesame Workshop’s research model, our historical international educational efforts both inside and outside China and the Workshops’ key partners. The website is also highly interconnected with Weibo and Kaixin, two extremely popular Chinese social media networks.

Sesame Workshop first began helping Chinese children fulfill their full potential in 1983 when we collaborated with CCTV to create Big Bird in China. With the launch of the Sesame Street China website, we’re proud to continue that tradition.

share this +
printprint
divider

May 09, 2012

Tags
share this +

Mandela Family, Mayor Bloomberg and Sesame Street Support Road Safety

By Graydon Gordian


The Mandela family, Mayor Bloomberg and Grover at an event for the Zenani Campaign on May 2.

“Every year almost 1.3 million people are killed and millions more injured on the world’s roads – and many of those victims are children. That is simply unacceptable.”

Those words, spoken by New York City Mayor Michael Bloomberg last week, are taken very seriously here at Sesame Workshop.  Continuing its support of the UN’s Decade of Action for Road Safety, the nonprofit organization behind Sesame Street is working with partners from around the world to help raise awareness and promote safe road practices.  Most recently, we teamed up with Mayor Bloomberg and the family of former South African President Nelson Mandela to help support the Zenani Campaign, aimed at increasing road protection for children, especially those in developing countries.

According to some estimates by 2015 road crashes will be the number one killer of children in Africa, surpassing both Malaria and AIDS. Nelson Mandela himself has already lost a young family member to a traffic accident: Zenani Mandela, for whom the campaign is named.

Promoting the health and wellbeing of children the world over is at the core of Sesame Workshop’s mission. That’s why Sesame Street’s Road Safety Ambassador Grover and the rest of the Sesame Street family are happy to lend their support to the road safety education and outreach initiatives being pioneered by the Mandela family and the United Nations.

To learn more about the work we do to encourage road safety, click here.

share this +
printprint
divider

April 25, 2012

Tags
share this +

Sesame and USAID Work Together to Promote Children’s Health and Emotional Wellbeing

By Graydon Gordian


Promoting the health and wellbeing of children around the world is a critical part of Sesame Workshop’s mission. That’s why we’re excited to support USAID’s Every Child Deserves a 5th Birthday child survival campaign. The above video, which pulls together footage from our international co-productions, highlights the importance of vaccination campaigns, hand washing, malaria control and HIV anti-stigma efforts to our educational content across the globe.

To learn more about “Every Child Deserves a 5th Birthday” campaign, please click here. To learn more about Sesame Workshop’s work around around the world, please click here.

share this +
printprint
divider

April 23, 2012

Tags
share this +

New ‘Sesame Street Fun World’ unveiled in Japan

By Graydon Gordian


Sesame Workshop is dedicated to creating fun, educational experiences for children on any platform possible. TV Shows, books, tablet applications: If it can be used to educate children, we’ll explore its potential. But sometimes there’s nothing more fun than creating an entirely new world for children to roam around in. That’s what we’ve done in Japan, where a new “Sesame Street Fun World” has recently been unveiled at Universal Studios Japan in Osaka. Inside the new Elmo Exploratorium you can climb around in Big Bird’s Big Nest (a net-shaped jungle gym), build anything you can imagine at Grover’s Construction Company or have a healthy snack at Cookie Monster’s Kitchen. Check out photos from the new “Sesame Street Fun World” below, and click here to learn more about Sesame Street Japan and all of our international co-productions.

 

share this +
printprint
divider

April 11, 2012

Tags
share this +

Sim Sim Hamara’s Performance from Pakistan’s International Puppet Day

By Graydon Gordian


Two weeks ago Sim Sim Hamara, the Pakistani version of Sesame Street, celebrated International Puppet Day in Lahore. Our partners at Rafi Peer Theater Workshop, whom Senior Vice President of Global Education Charlotte Cole recently wrote about, sent us a video of a puppet show from that day. Everyone’s having such a great time that not showing you didn’t feel right. Stick around til the end when they sing the Sim Sim Hamara theme song. It might be the most relaxing of all the international co-production theme songs.

share this +
printprint
divider

April 09, 2012

Tags
share this +

On the Ground with Rafi Peer, Sesame Workshop’s Partner in Pakistan

By Charlotte Cole


Ed. Note: Charlotte Cole is the Senior Vice President of Global Education for Sesame Workshop.

The gates of Rafi Peer Theatre Workshop in Lahore are a portal into a rich celebration of Pakistan’s culture. The compound, which houses a Museum of Puppetry, a crafts exhibit and a restaurant, is also the location of the home office for Sim Sim Hamara, the Pakistani version of Sesame Street. And it was there that I and two colleagues, Sadaf Sajwani, Assistant Director and Lilith Dollard, Educational Content Specialist, spent the past week. We were in Lahore to forward the work on a coproduction partnership that began two years ago when Rafi Peer received a grant from the United States Agency for International Development to create a multi-platform educational initiative known as Pakistan Children’s Television (PCTV). Sim Sim Hamara is a key component of that effort.

This is not an easy project. The challenges of providing a high quality educational experience to children living in a populous country where one-third of primary school age children are not in school are great. Yet, the creative energy that resides on the Rafi Peer grounds and the drive of the people working there make it apparent that, however difficult, the team will find a way to deliver on its promise.

Read More

share this +
printprint
divider