Sesame Workshop is best known for our commitment to the mental and emotional development of children around the world. But we’re also committed to the physical safety of children. That’s why, as part of the U.N.’s Decade of Action for Road Safety, we’ve launched a new major road safety campaign in Australia.
Between 2006 and 2008, there were 6 deaths and 430 seriously injured pedestrians aged 0-14 in the province of Victoria alone. Driveway run-overs in the province resulted in the death of 14 children under the age of six and 73 serious injuries between January 2000 and September 2012.
Our campaign, spearheaded by Sesame Street’s Elmo and Grover, hopes to educate children, parents and teacher on simple road safety practices so in the future children’s lives can be saved. The campaign, created in partnership with Australian child safety advocates Kidsafe, the TAC, RACV and Holden, includes a storybook entitled Elmo Stays Safe: How Furry Little Monsters – and Children – Play Safely. The stories, games and activities in the book help encourage important safety tips like holding a parents hand while crossing the street, treating driveways like roads instead of safe play spaces and using correct restraints when traveling in a car. Additionally, a Community Service Announcement featuring Elmo and Grover is being broadcast on television and social media platforms and urges children and families to play in safe places away from driveways and roads.
To learn more about our efforts to encourage road safety, click here.
Afghan children in Herat province listen to Baghch-e-Simsim with their mothers.
While Sesame Workshop is best known for the educational television programs we produce both in the United States and around the world, we believe many forms of technology, both old and new, can be an effective way of bringing learning and laughter to children. That’s why an accompanying radio production has been a big part of the success of Baghch-e-Simsim, the Afghan version of Sesame Street. In Afghanistan many households don’t have television; the radio broadcast allows us to ensure that lessons about literacy, numeracy and cultural understanding reach as many children in the country as possible. Read More
In January 1973 the children of Germany turned on their televisions and were introduced to the lovable Muppets of Sesamstrasse. 40 years later, we’re proud to celebrate the fact that Sesame Workshop’s longest continuously running co-production is still on the air. On Monday at a press conference in Hamburg, Germany, Sesame Workshop CEO Mel Ming and Lutz Marmor, CEO of German television and public radio broadcasters NDR and ARD, along with beloved Sesame Street and Sesamstrasse characters Bert, Ernie and Cookie Monster, celebrated the tremendous achievement.
Congratulations to the entire Sesamstrasse team for making young children in Germany laugh and learn for the last 40 years.
Sesame Workshop in India is committed to sustainable projects that enrich children’s lives long after our work is complete. We do this through partnerships, local development, and by investing in the furry heart of our programs—the puppeteers themselves.
Folk traditions of string puppets and shadow puppetry flourished in India long before our Galli Galli Sim Sim television show arrived in 2006. Yet the program’s Muppets represent something new: a sense of humor and emotional depth that connects powerfully with children and opens them to all types of learning. Read More
As India surges on the global stage, early education here has never been more important. With 165 million children under age 8, India’s preschools face a daunting task: creating a new generation of global citizens with creative minds and critical-thinking skills that can help the country continue to thrive and compete.
Indian families are eager to give their children the best advantages in a highly competitive world. But India’s current system struggles to deliver. While there are pockets of excellence among India’s preschools, major gaps exist in availability and quality. In many places, preschool lessons are a downward extension of the primary curriculum, relying on memorization and a didactic teaching style that aren’t appropriate for the youngest learners.
U.N. Secretary General Ban Ki-Moon, Sesame Workshop CEO Melvin H. Ming and Takalani Sesame's Kami
Throughout Latin America, Africa and Asia there are numerous health risks that threaten women and children. Diarrhea, pneumonia, malnutrition and obesity extend across borders and impact millions. That’s why we are reaffirming and deepening our commitment to the United Nation Secretary General’s Every Woman Every Child movement. The movement aims to mobilize and intensify global efforts to improve the health of women and children around the world.
Our furry friends on Barrio Sésamo: Monstrous Supersanos are going to learn a lot about how to lead a healthier lifestyle now that there’s a new doctor in town. The Spanish version of Sesame Street is getting a brand new character, “Dr. Valentin Ruster.” Dr. Ruster is inspired by the Director of New York City’s Mount Sinai Heart Center, Dr. Valentin Fuster.
Dr. Fuster, who hails from Barcelona, Spain, is the former president of the American Heart Association and the World Heart Foundation. As the Chair of the Committee on Preventing the Global Epidemic of Cardiovascular Disease for the Institute of Medicine (IOM), he is a prominent advocate for cardiovascular health around the globe. Read More
Millions of families in India are cut off from information that can help children grow up healthy, happy, and ready to learn. To get around the barriers that marginalize these families, Sesame Workshop India is using phones to make educational media an integral part of the community. The poor and deeply conservative village of Nagina in the Mewat district if Haryana does not have electricity. Children here have never seen a radio or TV before, let alone a Bollywood movie.
Yet there is one media source that’s breaking through in Nagina. In the evenings, children and parents gather around a mobile phone to tune in Radio Mewat, a nearby community radio station. What are they hearing? Laughter mixed with learning, as characters from Galli Galli Sim Sim talk about literacy and math lessons, as well as good nutrition and healthy habits like always washing hands before you eat.
Sesame Workshop, the non-profit educational organization behind Sesame Street, is committed to making an impact on the health, wellbeing and education of children across the globe. While we may be best known for our groundbreaking television programs, we’re committed to using a variety of media to educate and entertain children. That’s why Hikayat SimSim, the Jordanian version of Sesame Street, recently launched HikayatSimSim.com, a new online resource with activities and guides for parents, teachers and children.
The site, which launched on May 30, is targeted at the parents and teachers of children ages 4-8, as well as the children themselves. The site includes games that help teach concepts that are critical for school readiness, “tips” and parental guides for caregivers, and introductions to Tonton, Juljul and Elmo, the furry friends children see when they watch Hikayat SimSim. Over time additional games, videos and stories will be added to the site as well.
Since 2003, when Hikayat SimSim first aired, Sesame Workshop has been helping the children of Jordan acquire the educational foundation necessary to achieve their full potential. As an organization we have a firm belief that educational messages are better retained if experienced on multiple platforms. That is why we are so excited to add an online component to our educational efforts in Jordan.
Sesame Workshop, the non-profit educational organization behind Sesame Street, is committed to the future of children’s educational media in China. That’s why last week we launched the Sesame StreetChina website, a new online resource with activities and videos for children and tips for Chinese parents.
The site is made up of three sections, titled “The Show,” “Grown-ups,” and “Meet Sesame Street.” The first includes segments from Sesame Street’s Big Bird Looks at the World, the Chinese version of Sesame Street, created in partnership with Shanghai Media Group’s Toonmax. “Grown-ups” has professional parenting tips to help Chinese families with their children’s mental, physical and emotional development. And “Meet Sesame Street” has information about Sesame Workshop’s research model, our historical international educational efforts both inside and outside China and the Workshops’ key partners. The website is also highly interconnected with Weibo and Kaixin, two extremely popular Chinese social media networks.
Sesame Workshop first began helping Chinese children fulfill their full potential in 1983 when we collaborated with CCTV to create Big Bird in China. With the launch of the Sesame Street China website, we’re proud to continue that tradition.