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July 30, 2013

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Arigato Big Bird: Sesame Street in Japan

By Tomoko Nagano


Tomoko Nagano is Senior Editor, International Book Publishing at Sesame Workshop. She was also previously an editor with Sesame Street Magazine. 

Achieving “Big in Japan” status is an honor for select cultural icons. Sesame Street is one of them. Japanese audiences of all ages have embraced the characters for generations, so the brand is familiar to young and old, just as it is in the United States. It is also well-known because of longstanding English language learning materials, and the broadcast itself is an unintentional and unconventional way many in Japan learn English. Today, Sesame Street fans are fashionable young adults who grew up watching as children. Aiming at this audience, Japanese publisher Takarajima launched its second Sesame Street Mook (the name is a combination of “magazine” and “book”) title on July 19, 2013.  Read More

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