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October 08, 2012

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Big Bird Needs His Home

By Sherrie Westin


A few days before the first Presidential debate I talked with CNN’s Soledad O’Brien about Sesame, not knowing that with all the issues we face in this country, the Presidential election would come down to a referendum on Big Bird!  But that is what Governor Romney made it when he said he liked Big Bird, but would cut PBS funding.

I had tried to explain that Sesame Workshop as an independent, non-profit organization cannot just depend on PBS for funding, and that most of our revenue comes from private contributions and from licensing fees from our characters.

But that’s only half the story.  Sesame Workshop has created a financially sustainable model to fund production of our educational programming here and around the world.  But Sesame Street would not exist were it not for PBS and its local stations, which is the distribution system for Big Bird and friends to reach all children across the United States, particularly the low income children who need us most.

There have been over 80 million graduates of Sesame Street in the U.S. since 1969, and longitudinal studies have shown that children who grew up watching Sesame Street had 16% higher grade point averages throughout high school!

A CNN poll said 7% of the American public think that PBS gets as much as half the US budget! 30% think it’s 5%.  In reality it’s 0.014%.  Let’s keep that in perspective and also not forget the return on that investment: millions of children who have benefited from early childhood education brought to them by the letters, P. B. S.!

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May 30, 2012

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My Week with the U.S. Military

By Sherrie Westin


Sherrie Westin (bio) is the Executive Vice President and Chief Marketing Officer of Sesame Workshop. Recently, she spent a week traveling with the Department of Defense Joint Civilian Operations Conference, which she recounts below.

One of my favorite moments from my recent week with the military was flying out on a Chinook helicopter, with the back door wide open, watching the other helicopters following in formation. We had just been “rescued” from a scene right out of Iraq, but it was at Fort Bragg Army base.

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